Social Media & Content Marketing Lead
To see similar active jobs please follow this link: Remote Marketing jobs
Who We Are
Cobalt was founded on the belief that pentesting can be better. Our pentests start in as little as 24 hours and integrate with modern development cycles thanks to the powerful combination of a SaaS platform coupled with an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year.
Our award-winning, fully remote team is committed to helping agile businesses remediate risk quickly and innovate securely. Today, over 1,000 customers use Cobalt to run pentests on demand via Pentest as a Service, AKA PtaaS, a space which Cobalt pioneered (you could even say we wrote the book on it) and continues to lead.
Description
Are you passionate about cybersecurity and social media and eager to be part of a team driving innovation in a dynamic industry? We are seeking a creative and autonomous individual to join our team as a Social Media & Content Creator for Cobalt. In this role, you will play a pivotal part in shaping and presenting compelling narratives that resonate with our Enterprise customers.
What You'll Do
Lead the global social media & content marketing strategy for the business with a focus on delivery and growth metrics, aligned with company goals and target audience needs
Collaborate with marketing, product and sales to understand audience personas, industry trends and customer pain points to inform content creation.
Create and oversee the distribution of a variety of content types, including:
Case studies and customer content
Product content
Whitepapers
Research
Articles, interviews and blog posts
Videos & infographics
Copy for paid advertising and B2B social posts
Develop and maintain a content calendar and ensure transparency, for consistent and timely content delivery across various platforms
Develop strategy and execute on strategy around industry events, to curate and deliver engaging content.
Optimize content for SEO to improve organic visibility and drive traffic to our website.
Monitor content performance metrics, analyze data and provide insights to refine content strategies and improve engagement.
Cultivate and manage relationships with customers, industry influencers, guest contributors, and partners for collaborative content initiatives.
Stay current with industry trends, emerging technologies and content marketing best practices.
Ensure content compliance with brand guidelines, tone of voice.
Autonomous creation of diverse stories across various formats: Linkedin, YouTube, Blogs and Thought Leadership Articles including Research Studies.
Management of all Cobalt organic channels (LinkedIn, YouTube, Instagram).
Leadership in new content creation for these channels.
Establishment as an influential voice in shaping the growth of the Cobalt brand, becoming the go-to person for all organic content.
Comprehensive onboarding to Cobalt's content and brand enabling GTM team members to leverage content to engage prospective customers in their cadences
You Have
Minimum of 2 years in Cybersecurity or Technology
3-5 years of experience working in a Content Marketing and/or Social Media Role
Confident & able to write engaging content, often explaining complex concepts
Proficient in editing across all formats with a focus on cybersecurity content.
Ability to work at a rapid pace, delivering multiple, varied edits throughout the week
Genuine passion for content marketing and social media
Defining and Developing a social media strategy and Managing Social Media channels
Experience in a B2B SaaS business is desired
Exceptional writing, proofing and editing skills, with proven experience of delivering diverse content types
Experience planning and delivering content marketing strategies to increase brand awareness and lead generation
Experience owning and managing Social Media Channels, Content Calendars and Social Posting including Community Management
A proven track record of creating and delivering successful campaigns
Familiarization with all marketing channels and understanding the impact of content on the business
Excellent project management skills to ensure on-time content delivery
Data driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies.
Proficiency in content marketing tools and platforms, including management systems, analytics and SEO tools.
A global outlook
Academic background in Media, Languages, Journalism
Prioritize ability, ambition and suitability over experience
Diversity at Cobalt
With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance!
Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.
Why You Should Join Us
Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
Work directly with experienced senior leaders with ongoing mentorship opportunities
Earn competitive compensation and an attractive equity plan
Save for the future with a 401(k) program (US) or pension (EU)
Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
Leverage stipends for:
Wellness
Work-from-home equipment & wifi
Learning & development
Make the most of our flexible, generous paid time off and paid parental leave
Work remotely from anywhere in the US, the UK, or Germany
Pay Range Disclosure
Cobalt is committed to fair and equitable compensation practices. The salary range for this role is $87,200 - $109,000 per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.
About the job
Social Media & Content Marketing Lead
To see similar active jobs please follow this link: Remote Marketing jobs
Who We Are
Cobalt was founded on the belief that pentesting can be better. Our pentests start in as little as 24 hours and integrate with modern development cycles thanks to the powerful combination of a SaaS platform coupled with an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year.
Our award-winning, fully remote team is committed to helping agile businesses remediate risk quickly and innovate securely. Today, over 1,000 customers use Cobalt to run pentests on demand via Pentest as a Service, AKA PtaaS, a space which Cobalt pioneered (you could even say we wrote the book on it) and continues to lead.
Description
Are you passionate about cybersecurity and social media and eager to be part of a team driving innovation in a dynamic industry? We are seeking a creative and autonomous individual to join our team as a Social Media & Content Creator for Cobalt. In this role, you will play a pivotal part in shaping and presenting compelling narratives that resonate with our Enterprise customers.
What You'll Do
Lead the global social media & content marketing strategy for the business with a focus on delivery and growth metrics, aligned with company goals and target audience needs
Collaborate with marketing, product and sales to understand audience personas, industry trends and customer pain points to inform content creation.
Create and oversee the distribution of a variety of content types, including:
Case studies and customer content
Product content
Whitepapers
Research
Articles, interviews and blog posts
Videos & infographics
Copy for paid advertising and B2B social posts
Develop and maintain a content calendar and ensure transparency, for consistent and timely content delivery across various platforms
Develop strategy and execute on strategy around industry events, to curate and deliver engaging content.
Optimize content for SEO to improve organic visibility and drive traffic to our website.
Monitor content performance metrics, analyze data and provide insights to refine content strategies and improve engagement.
Cultivate and manage relationships with customers, industry influencers, guest contributors, and partners for collaborative content initiatives.
Stay current with industry trends, emerging technologies and content marketing best practices.
Ensure content compliance with brand guidelines, tone of voice.
Autonomous creation of diverse stories across various formats: Linkedin, YouTube, Blogs and Thought Leadership Articles including Research Studies.
Management of all Cobalt organic channels (LinkedIn, YouTube, Instagram).
Leadership in new content creation for these channels.
Establishment as an influential voice in shaping the growth of the Cobalt brand, becoming the go-to person for all organic content.
Comprehensive onboarding to Cobalt's content and brand enabling GTM team members to leverage content to engage prospective customers in their cadences
You Have
Minimum of 2 years in Cybersecurity or Technology
3-5 years of experience working in a Content Marketing and/or Social Media Role
Confident & able to write engaging content, often explaining complex concepts
Proficient in editing across all formats with a focus on cybersecurity content.
Ability to work at a rapid pace, delivering multiple, varied edits throughout the week
Genuine passion for content marketing and social media
Defining and Developing a social media strategy and Managing Social Media channels
Experience in a B2B SaaS business is desired
Exceptional writing, proofing and editing skills, with proven experience of delivering diverse content types
Experience planning and delivering content marketing strategies to increase brand awareness and lead generation
Experience owning and managing Social Media Channels, Content Calendars and Social Posting including Community Management
A proven track record of creating and delivering successful campaigns
Familiarization with all marketing channels and understanding the impact of content on the business
Excellent project management skills to ensure on-time content delivery
Data driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies.
Proficiency in content marketing tools and platforms, including management systems, analytics and SEO tools.
A global outlook
Academic background in Media, Languages, Journalism
Prioritize ability, ambition and suitability over experience
Diversity at Cobalt
With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance!
Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.
Why You Should Join Us
Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
Work directly with experienced senior leaders with ongoing mentorship opportunities
Earn competitive compensation and an attractive equity plan
Save for the future with a 401(k) program (US) or pension (EU)
Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
Leverage stipends for:
Wellness
Work-from-home equipment & wifi
Learning & development
Make the most of our flexible, generous paid time off and paid parental leave
Work remotely from anywhere in the US, the UK, or Germany
Pay Range Disclosure
Cobalt is committed to fair and equitable compensation practices. The salary range for this role is $87,200 - $109,000 per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.