SEO Content Specialist

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Amsterdam so we can best support our teams and keep collaboration flowing.

This role is a 12-month engagement working full-time hours.

About the role

Canva's SEO is world-class, and we're looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in the Netherlands!

The SEO Content Specialist will work closely with the Netherlands SEO Lead and local team. The role of an SEO Content Specialist is to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences.

As an SEO Content Specialist, you will provide initiative, direction, and support to create helpful and culturally relevant content for users in the Netherlands market. Ideally, you are a native speaker with proficiency in Dutch & English.

What you’ll be doing

• Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan

• Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences

• Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)

• Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement

• Maintain a high level of quality and consistency in alignment with Canva's brand guidelines

• Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality

• Work closely with the wider Netherlands SEO team to align on goals, priorities, and SEO best practices that drive growth. Collaborate with broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs

• Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production

• Contribute local market intelligence and user insights that inform content priorities and opportunity identification

• Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)

• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country

• Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends

You're probably a match if you have

• Native or near-native proficiency in Dutch with business-level English

• Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market

• Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes

• Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers

• Experience with editorial planning and publishing content in a CMS (content management system)

• Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy. Familiarity with SEO tools like Ahrefs, Semrush, or similar platforms (bonus!)

• Experience using web analytics tools to understand how users engage with content and to measure content performance. You can objectively assess what's working and adjust your approach based on performance and market signals

• High attention to detail and strong time management with the ability to follow detailed written instructions, maintain quality standards, meet project deadlines and balance multiple priorities

• Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated. Ability to identify opportunities specific to your market that may not be obvious from a global perspective

• Active interest in emerging channels and how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn

• Comfort with ambiguity and experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established

• Channel-agnostic thinking - You understand that 'SEO' increasingly means 'discoverability'—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge

• Early adopter energy - You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise.

Other stuff to know

Please submit your application & resume in English.

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.