Senior Web Strategist
About the role
Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors, improving speed, reducing technical debt, and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution, optimising conversion, and ensuring our web experience is high-performing, stable, and scalable.
What you’ll do
Partner with our Head of Web Strategy to build a clear, prioritised roadmap for the website — covering conversion rate optimisation (CRO), technical improvements, publishing process enhancements, and site-health initiatives.
Own hands-on execution of the web roadmap: homepage/pricing optimisation, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift.
Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll-out of winning variants.
Take charge of the publishing workflow: manage CMS, validate site changes, ensure releases are fast, high-quality, and error-free. You’re the operational gatekeeper for the website.
Champion web performance: monitor and improve key metrics like site speed, stability, core web vitals (e.g., CLS, LCP, FID), bounce/exit rates, time-to-lead, sign-ups, and conversion rates.
Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure the site architecture, content, and all channels are aligned and optimised.
Reduce technical debt and friction: identify current pain points and work cross-functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows.
Over time, help evolve the web function: contribute to building new capabilities (e.g., personalisation, automation, growth experimentation), and help scale the team and processes as our maturity grows.
What you bring
You have substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals).
You’re comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime.
You bring strong data literacy: you can generate hypotheses from data, run experiments, interpret results, and translate actionable insights.
You have experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing.
You thrive in a fast-moving growth / SaaS environment, able to prioritise between short-term wins and long-term platform stability.
Your communication skills are excellent — you can influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment.
Bonus: Proven experience in a SaaS or high-growth organisation; experience with personalisation platforms, automation frameworks or advanced web-growth tactics.
No one likes a guessing game — that’s why we're transparent about the salary range for this role. In addition to the base, we offer a 5-10% bonus depending on your level and performance. The range is broad because we tailor total compensation based on your location, experience, education, and skillset. We also want to ensure equitable pay across the team and alignment with market data — but let us handle those details. We’re committed to clarity and honesty, so feel free to ask us anything along the way.
Pay range
$85,000—$115,000 USD
Senior Web Strategist
About the role
Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors, improving speed, reducing technical debt, and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution, optimising conversion, and ensuring our web experience is high-performing, stable, and scalable.
What you’ll do
Partner with our Head of Web Strategy to build a clear, prioritised roadmap for the website — covering conversion rate optimisation (CRO), technical improvements, publishing process enhancements, and site-health initiatives.
Own hands-on execution of the web roadmap: homepage/pricing optimisation, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift.
Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll-out of winning variants.
Take charge of the publishing workflow: manage CMS, validate site changes, ensure releases are fast, high-quality, and error-free. You’re the operational gatekeeper for the website.
Champion web performance: monitor and improve key metrics like site speed, stability, core web vitals (e.g., CLS, LCP, FID), bounce/exit rates, time-to-lead, sign-ups, and conversion rates.
Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure the site architecture, content, and all channels are aligned and optimised.
Reduce technical debt and friction: identify current pain points and work cross-functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows.
Over time, help evolve the web function: contribute to building new capabilities (e.g., personalisation, automation, growth experimentation), and help scale the team and processes as our maturity grows.
What you bring
You have substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals).
You’re comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime.
You bring strong data literacy: you can generate hypotheses from data, run experiments, interpret results, and translate actionable insights.
You have experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing.
You thrive in a fast-moving growth / SaaS environment, able to prioritise between short-term wins and long-term platform stability.
Your communication skills are excellent — you can influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment.
Bonus: Proven experience in a SaaS or high-growth organisation; experience with personalisation platforms, automation frameworks or advanced web-growth tactics.
No one likes a guessing game — that’s why we're transparent about the salary range for this role. In addition to the base, we offer a 5-10% bonus depending on your level and performance. The range is broad because we tailor total compensation based on your location, experience, education, and skillset. We also want to ensure equitable pay across the team and alignment with market data — but let us handle those details. We’re committed to clarity and honesty, so feel free to ask us anything along the way.
Pay range
$85,000—$115,000 USD