Senior Specialist - Paid Social
How you’ll have an impact at Paula’s Choice:
We are looking for a strategic, detail-oriented Senior Paid Social Specialist to join our DTC team. In this role, you’ll be a key contributor to one of our fastest-growing performance channels, directly influencing how we acquire new customers, engage our community, and scale the brand across paid social platforms. Your work will shape the creative direction, performance strategy, and execution that fuels our overall growth.
You’ll partner closely with brand, creative, and influencer teams—as well as our media agency—to bring high-performing campaigns to life. This role is perfect for someone who understands the nuances of beauty consumers, thrives in a collaborative environment, and loves using creative + data to drive measurable impact.
As a Senior Paid Social Specialist, a typical day might include a mix of the following:
Campaign Planning & Execution: Lead end-to-end setup and deployment of paid social campaigns across priority platforms, ensuring all assets, tracking, and campaign details are delivered accurately and on time to the agency.
Creative Collaboration: Partner with brand, creative, and influencer teams to develop and refine platform-specific creative assets, providing insights and best practices to guide content direction.
Optimization & Analysis: Monitor performance and pacing, collaborate with the agency on in-flight optimizations, and provide clear insights and recommendations based on campaign data.
Cross-Functional Alignment: Work closely with brand, influencer, and e-commerce teams to ensure paid social aligns with product priorities, launches, and broader DTC initiatives.
Governance & Quality Control: Maintain organized documentation, ensure all creative adheres to brand and platform standards, and support structured testing across creative, audience, and placement variables.
Additional Responsibilities. Support special projects and ad hoc tasks as assigned by your manager to meet evolving channel and business needs.
The Details:
Location: Our headquarters are in Seattle, WA. While local candidates are preferred, we are open to considering remote applicants based on the West Coast only to align with our team's working hours and collaboration needs.
Hours: Typical PST business hours, with some flexibility required.
Physical requirements: Ability to handle long periods of both sitting & screen time.
Travel requirements: Less than 3-5%
What you’ll bring to the table:
3–5 years of hands-on experience in paid social advertising, ideally within beauty, skincare, or consumer brands.
Proficiency with Meta Ads Manager, TikTok Ads Manager, and other core platforms.
Experience with influencer whitelisting/Spark Ads and performance-driven influencer content.
Experience collaborating with external media agencies.
Strong understanding of short-form video, influencer integrations, and platform-specific creative best practices.
Data-driven mindset with the ability to translate performance insights into strategic recommendations.
Highly organized with exceptional attention to detail and project management skills.
Strong cross-functional communication and collaboration skills.
Approximate Salary Range Based on Experience and Location:
$85,000 - $95,000 USD/annually
#LI-NG1
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Senior Specialist - Paid Social
How you’ll have an impact at Paula’s Choice:
We are looking for a strategic, detail-oriented Senior Paid Social Specialist to join our DTC team. In this role, you’ll be a key contributor to one of our fastest-growing performance channels, directly influencing how we acquire new customers, engage our community, and scale the brand across paid social platforms. Your work will shape the creative direction, performance strategy, and execution that fuels our overall growth.
You’ll partner closely with brand, creative, and influencer teams—as well as our media agency—to bring high-performing campaigns to life. This role is perfect for someone who understands the nuances of beauty consumers, thrives in a collaborative environment, and loves using creative + data to drive measurable impact.
As a Senior Paid Social Specialist, a typical day might include a mix of the following:
Campaign Planning & Execution: Lead end-to-end setup and deployment of paid social campaigns across priority platforms, ensuring all assets, tracking, and campaign details are delivered accurately and on time to the agency.
Creative Collaboration: Partner with brand, creative, and influencer teams to develop and refine platform-specific creative assets, providing insights and best practices to guide content direction.
Optimization & Analysis: Monitor performance and pacing, collaborate with the agency on in-flight optimizations, and provide clear insights and recommendations based on campaign data.
Cross-Functional Alignment: Work closely with brand, influencer, and e-commerce teams to ensure paid social aligns with product priorities, launches, and broader DTC initiatives.
Governance & Quality Control: Maintain organized documentation, ensure all creative adheres to brand and platform standards, and support structured testing across creative, audience, and placement variables.
Additional Responsibilities. Support special projects and ad hoc tasks as assigned by your manager to meet evolving channel and business needs.
The Details:
Location: Our headquarters are in Seattle, WA. While local candidates are preferred, we are open to considering remote applicants based on the West Coast only to align with our team's working hours and collaboration needs.
Hours: Typical PST business hours, with some flexibility required.
Physical requirements: Ability to handle long periods of both sitting & screen time.
Travel requirements: Less than 3-5%
What you’ll bring to the table:
3–5 years of hands-on experience in paid social advertising, ideally within beauty, skincare, or consumer brands.
Proficiency with Meta Ads Manager, TikTok Ads Manager, and other core platforms.
Experience with influencer whitelisting/Spark Ads and performance-driven influencer content.
Experience collaborating with external media agencies.
Strong understanding of short-form video, influencer integrations, and platform-specific creative best practices.
Data-driven mindset with the ability to translate performance insights into strategic recommendations.
Highly organized with exceptional attention to detail and project management skills.
Strong cross-functional communication and collaboration skills.
Approximate Salary Range Based on Experience and Location:
$85,000 - $95,000 USD/annually
#LI-NG1