Senior Regional Marketing Manager

The Senior Regional Marketing Manager- Latin American (LATAM) is responsible for deploying and optimizing demand generation marketing programs across LATAM leveraging the full marketing mix to support Workiva’s revenue goals. As a member of the demand generation team, you will collaborate closely with your marketing peers to deliver strategic plans that support new logo acquisition and customer expansion across the region. This person will also work closely with our LATAM Sales team, Partner, and Customer Success teams to ensure the successful delivery of strategic go-to-market (GTM) strategies. The position will closely monitor and measure programs against key metrics, analyzing and reporting performance to Marketing and Sales leadership, along with optimization recommendations.

As Senior Regional Marketing Manager- LATAM, you are a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion. You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth. Considering the regional focus, candidates must have business-level fluency in English, Portuguese, and Spanish.

What You'll Do:

• Own strategic vision, planning, and execution of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth

• Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the LATAM GTM strategy that drives regional expansion

• Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for LATAM

• Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners. Develop a clear understanding of the partner program and the nuances in working with tiered partners

• Work closely with the sales and inside sales teams to deliver customized pipeline generation programs

• Build a strategy for experiential marketing in LATAM. Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines

• Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts

• Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement

• Create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing. This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end

• Travel to select regions to provide onsite support for events as needed

What You’ll Need:

Minimum Qualifications:

• Bachelor’s degree in marketing, advertising, communications, business or similar area of study, or equivalent combination of relevant education and experience 

• 6+ years of marketing experience with a focus on regional and  field/demand generation marketing

• Field/demand generation marketing in LATAM

• Business-level fluency in English, Portuguese and Spanish

Preferred Qualifications:

• A proven record of supporting sales teams to meet or exceed pipeline and revenue targets and pivot strategy accordingly

• Experience working with globally distributed teams and adapting global assets for local/regional needs.

• Experience in managing Account Based Marketing programs 

• Experience in budget management 

• Experience using Marketing automation, web analytics and business intelligence tools preferred 

• Experience working with large, global advisory and consulting firms in a partner marketing capacity

• Proficient in implementing demand generation and integrated marketing strategies

• Skilled in collaborating with geographically dispersed teams and vendors

• Ability to effectively work with top-level executives and speakers preferred 

• Familiarity with end-to-end event operations is a plus

• Highly motivated and thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences

Travel Requirement

• Up to 30% internal meetings, events, and customer/partner meetings

Working Conditions & Physical Requirements

• Reliable internet access for any period of time working remotely, not in a Workiva office

How You’ll Be Rewarded

✅ Salary range in the US: $101,000.00 - $172,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.  

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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