Company Description

ApprovalMax is redefining how finance teams manage the Money Out cycle — from purchase orders and supplier bills to employee expense management and payroll. Trusted by 18,000+ businesses worldwide, our platform empowers companies to automate financial controls, ensure compliance, and scale efficiently.

At the end of 2024, ApprovalMax secured a £10 million growth investment from Yttrium, a leading European technology investor. This funding marks the beginning of a new chapter in our journey — scaling our category leadership in Money Out automation, expanding enterprise capabilities, and accelerating product innovation.

Job Description

Research & Insights (50-60%)

• Lead qualitative research to improve activation and conversion across the trial-to-paid journey

• Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns

• Develop actionable behavioral segments based on customer journeys and desired outcomes

• Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points

• Present insights to Product, Marketing, and leadership in decision-ready formats

PLG Campaign Execution (30-40%)

• Execute and manage in-app campaigns for product communications (feature announcements, onboarding flows, beta invitations, surveys, etc.)

• Handle campaign setup, segmentation, deployment, and performance tracking

• Write customer-facing copy that drives engagement and activation

• Collaborate with PLG Manager and Product Marketing on messaging strategy and targeting

• Monitor campaign performance and iterate based on data

Cross-Functional Collaboration

• Partner with Product Marketing to validate messaging and positioning

• Build continuous feedback loops that translate insights into prioritized opportunities

• Support the wider Product team with messaging capacity as needed

Qualifications

You're a Great Fit If You:

• 5+ years product/UX research experience in B2B SaaS with a track record of influencing product decisions

• Confident, calm and empathetic communication styles, producing highly relevant insight from customer research, across all our global regions

• Hands-on experience with customer engagement platforms (Intercom, Braze, Customer.io, or similar)

• Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools

• Proficiency with JTBD framework and behavioral segmentation

• Strong written communication skills for customer-facing content

• Experience with conversion optimization, onboarding research, or PLG environments

Working Style:

• Can operate independently to shape research practices and drive adoption across teams

• Comfortable with scrappy, iterative approaches over months-long studies

• Use AI to scale research impact and automate analysis

• Move quickly from insight to hypothesis to test to measurement

• Comfortable having research findings challenged and debated

Additional Information

• Growing international business with 10,000+ subscribers

• Regular performance-based compensation reviews

• 26 days paid time off

• 1 additional day off for your Birthday

• Remote office assistance

• Service years recognition financial reward