Senior Product Marketing Manager – Platform

Workiva's Product Marketing team is looking for a product marketing professional to play a pivotal role in launching new platform innovations to market. This role will involve overseeing product lifecycle management, from development to launch and from launch to maturity with a heavy emphasis on go-to-market (GTM) strategy and execution. If you have experience successfully launching new business-to-business (B2B) products and features at scale in the Software as a Service (SaaS) industry, this role may pique your interest.

As a Senior Product Marketing Manager – Platform, you will work closely with marketing leaders, product leaders, product managers, and key stakeholders across the entire enterprise to successfully support the launch and maturity of key platform innovations and products. 

What You’ll Do

Go-to-Market Readiness: 

• Take B2B products to market in the SaaS industry

• Implement product-led GTM strategies, approaches, and tactics including positioning, messaging, use case creation, pricing and packaging, data analysis, buyer personas, and more

• Communicate and coordinate the execution of GTM strategy deliverables cross-functionally to ensure company alignment with plan targets and expectations

• Define GTM key performance indicators (KPIs) and targets to achieve revenue goals and support increased solution density and product adoption

• Build marketing and sales programs for ongoing revenue streams.

• Lead the coordination and creation of integrated marketing plans to support successful product launches and adoption

Cross-Functional Collaboration: 

• Collaborate with cross-functional teams, including Product, Research and Development, Pricing & Packaging, Sales, Marketing, Enablement, Program Management, and Customer Success, to ensure successful product launches

• Work upstream with Product Management to influence the product roadmap and explore new opportunities to drive revenue and platform adoption

• Partner with Program Management and Launch Management teams to identify best practices and processes to aid in the development-to-launch (D2L) process and product lifecycle frameworks (PLC)

Performance Measurement: 

• Regularly analyze, monitor, and communicate business performance metrics and insights to key stakeholders including adoption metrics and ongoing progress toward development-to-launch (D2L) goals

• Analyze and communicate market and competitive landscape, buyer insights, willingness to pay, win/loss analysis, segmentation, ICP, TAM/SAM, and pricing and packaging

What You’ll Need

Minimum qualifications

Education:

• Undergraduate degree or equivalent combination of education and experience in a related field

Experience:

• 6+ years of experience in roles that relate to product marketing, including product management, marketing, and/or sales

• Experience successfully leading and launching new products in marketing in highly collaborative work environments

• Experience in the B2B SaaS industry 

Preferred qualifications:

• Ability to implement at a strategic level and roll up the sleeves and do the work; ability and flexibility to shift from one context to the next

• Strong organizational and prioritization skills with the ability to lead multiple projects simultaneously

• Exceptional launch management skills

• Ability to influence key stakeholders, demonstrating strong emotional intelligence and ability to collaborate across multiple disciplines

• Demonstrated communication and presentation skills with the ability to communicate effectively to executives, management, and teams in both one-on-one and group settings

• Proven ability to leverage business analytics and data analysis to gain insights and make informed decisions

Travel Requirements & Working Conditions:

• Willingness to travel up to 25% for team and corporate meetings, fostering relationships and representing company interests

• Reliable internet access for any period of time working remotely, as we embrace flexible work arrangements

How You’ll Be Rewarded

✅ Salary range in the US: $101,000.00 - $172,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.  

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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