Senior Product Marketing Manager - Coursera for Government
Job Overview:
Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a key role in shaping product-market fit, bringing solutions to market, and driving adoption. In this role, you’ll lead Product Marketing for Coursera for Government (C4G). You’ll partner closely with product management, content strategy, marketing, partnerships, and customer success teams to build solutions that help government agencies and workforce development programs accelerate economic mobility and close skills gaps. You’ll play a critical role in positioning Coursera as the premier skills development platform for federal, state, and local government agencies—enabling job seekers, civil servants, and workforce boards to upskill and reskill at scale.
Responsibilities:
Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy.
Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs.
Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert.
Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap
Basic Qualifications:
8+ years in B2B product marketing (or related marketing roles), 10+ years professional experience
Experience implementing sales enablement strategies for field teams selling into government or complex, highly regulated industries
Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences
Preferred Qualifications:
Experience working within global, highly regulated public-sector or government-focused organizations
Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs
If this opportunity interests you, you might like these courses on Coursera:
Compensation
This role is available in the following US Pay Zones:
Zone 2: $140,000 - $175,000
Zone 3: $131,00 - $164,000
Zone 4: 120,000 - $150,000
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
US Pay Zones:
US-Z1: Bay Area
US-Z2: NYC and Seattle Metro
US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI
About the job
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Senior Product Marketing Manager - Coursera for Government
Job Overview:
Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a key role in shaping product-market fit, bringing solutions to market, and driving adoption. In this role, you’ll lead Product Marketing for Coursera for Government (C4G). You’ll partner closely with product management, content strategy, marketing, partnerships, and customer success teams to build solutions that help government agencies and workforce development programs accelerate economic mobility and close skills gaps. You’ll play a critical role in positioning Coursera as the premier skills development platform for federal, state, and local government agencies—enabling job seekers, civil servants, and workforce boards to upskill and reskill at scale.
Responsibilities:
Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy.
Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs.
Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert.
Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap
Basic Qualifications:
8+ years in B2B product marketing (or related marketing roles), 10+ years professional experience
Experience implementing sales enablement strategies for field teams selling into government or complex, highly regulated industries
Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences
Preferred Qualifications:
Experience working within global, highly regulated public-sector or government-focused organizations
Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs
If this opportunity interests you, you might like these courses on Coursera:
Compensation
This role is available in the following US Pay Zones:
Zone 2: $140,000 - $175,000
Zone 3: $131,00 - $164,000
Zone 4: 120,000 - $150,000
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
US Pay Zones:
US-Z1: Bay Area
US-Z2: NYC and Seattle Metro
US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI