Senior Product Marketing Manager, Coursera for Government (C4G)

Job Overview:

Coursera’s Product Marketing team connects consumers, educators and institutions with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll lead Product Marketing for Coursera for Government (C4G). You’ll partner closely with product management, content strategy, marketing, sales, and customer success teams building customer experiences spanning skill-first products and solutions. You’ll also play a critical role in ensuring Coursera is the chosen skill development platform for governments in the US and around the world to deliver workforce and public sector development programs in support of our growth and revenue goals.

Responsibilities:

• Develop public sector and workforce development expertise and insights to influence the product strategy and roadmap

• Create and own product messaging, positioning, pricing, and GTM assets building stakeholder alignment to drive business impact

• Be the expert in Coursera learning products and competing products in the public sector and workforce development space

• Drive go-to-market strategy and launch new products and solutions to grow Coursera's customer base

• Develop sales and marketing materials including presentations, competitive battlecards, messaging and positioning guides, datasheets, etc. serving as a subject matter expert

• Partner cross-functionally across the entire marketing and field organizations to craft and launch compelling narratives and value propositions across owned, earned, and paid channels 

Basic Qualifications:

• 5+ years in B2B product marketing (or related marketing roles), 10+ years professional level experience

• Experience implementing sales enablement strategies to enable senior sales professionals to succeed and improve performance and efficiency

• Experience with developing product  go-to-market plans, building messaging and positioning, pricing and packaging, executing and tracking GTM initiatives across global, cross-functional teams benchmarking KPIs

• Experience creating messaging documents and positioning plans.

• Experience developing insights and business recommendations based on qualitative research and quantitative analysis. 

Preferred Qualifications:

• Public sector or workforce development experience

• Demonstrated messaging and storytelling skills that motivate and inspire purchase, renewal and expansion 

• Experience with developing qualitative and quantitative insights to synthesize into business recommendations

• Direct experience working with a SaaS product

• Experience enabling enterprise sales organizations 

• Comfort with a fast-paced culture, with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

If this opportunity interests you, you might like these courses on Coursera:

• Customer Insights: New Product Development Orientation

• Positioning: What You Need for a Successful Marketing Strategy

• Marketing Strategy Specialization

Compensation:

Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. The targeted hiring base salary range for this role is between 126,000 and 158,000. The actual base pay is dependent upon many factors, including but not limited to: prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits. 

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