Senior Product Marketer - Value Storytelling
POS-14378
Role Summary
Our mission at HubSpot is to help millions of organizations grow better. This role brings that mission to life by clearly articulating the value and ROI customers achieve with HubSpot.
As a Senior Product Marketing Manager, Value Storytelling, you’ll own the strategy, execution, and measurement of value-driven narratives that show why HubSpot matters—not just what it does. You’ll lead cross-channel campaigns, partner deeply across teams, and translate customer insights into compelling positioning that influences go-to-market decisions and drives impact.
What You’ll Do
Lead end-to-end value storytelling campaigns, from strategy and planning through execution and measurement.
Translate customer insights, product outcomes, and ROI data into clear, compelling positioning and narratives.
Partner cross-functionally with Product, Marketing, Sales, Customer Success, and Insights teams to align on value messaging.
Manage complex, multi-stakeholder projects with clear timelines, owners, and success metrics.
Distribute value storytelling content across multiple channels, including web, campaigns, sales enablement, and lifecycle programs.
Measure and analyze campaign and content performance, using insights to iterate and improve impact.
Establish best practices for value storytelling and positioning that can scale across teams and launches.
What You’ll Bring
Required Qualifications
5+ years of experience in product marketing, marketing campaign management, or a closely related field.
Proven experience leading cross-functional marketing projects with multiple stakeholders.
Strong background in positioning and messaging, particularly around customer value, outcomes, or ROI.
Experience distributing marketing content across multiple channels and audiences.
Demonstrated ability to measure and communicate the impact of marketing campaigns or content.
Exceptional written and verbal communication skills, with a talent for clear, persuasive storytelling.
Strong project management skills, with the ability to balance strategy and execution in a fast-paced environment.
Nice-to-Have Qualifications
Experience working with customer insights, research, or analytics teams.
Familiarity with B2B SaaS or product-led growth models.
Experience partnering with Sales or Revenue teams on value-based messaging.
Comfort using data and customer proof points to influence positioning decisions.
Where You’ll Work
Location: United States
Work type: Onsite, hybrid, or remote
Travel: 1–2 times per year
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$112,000—$168,000 USD
About the job
Apply for this position
Senior Product Marketer - Value Storytelling
POS-14378
Role Summary
Our mission at HubSpot is to help millions of organizations grow better. This role brings that mission to life by clearly articulating the value and ROI customers achieve with HubSpot.
As a Senior Product Marketing Manager, Value Storytelling, you’ll own the strategy, execution, and measurement of value-driven narratives that show why HubSpot matters—not just what it does. You’ll lead cross-channel campaigns, partner deeply across teams, and translate customer insights into compelling positioning that influences go-to-market decisions and drives impact.
What You’ll Do
Lead end-to-end value storytelling campaigns, from strategy and planning through execution and measurement.
Translate customer insights, product outcomes, and ROI data into clear, compelling positioning and narratives.
Partner cross-functionally with Product, Marketing, Sales, Customer Success, and Insights teams to align on value messaging.
Manage complex, multi-stakeholder projects with clear timelines, owners, and success metrics.
Distribute value storytelling content across multiple channels, including web, campaigns, sales enablement, and lifecycle programs.
Measure and analyze campaign and content performance, using insights to iterate and improve impact.
Establish best practices for value storytelling and positioning that can scale across teams and launches.
What You’ll Bring
Required Qualifications
5+ years of experience in product marketing, marketing campaign management, or a closely related field.
Proven experience leading cross-functional marketing projects with multiple stakeholders.
Strong background in positioning and messaging, particularly around customer value, outcomes, or ROI.
Experience distributing marketing content across multiple channels and audiences.
Demonstrated ability to measure and communicate the impact of marketing campaigns or content.
Exceptional written and verbal communication skills, with a talent for clear, persuasive storytelling.
Strong project management skills, with the ability to balance strategy and execution in a fast-paced environment.
Nice-to-Have Qualifications
Experience working with customer insights, research, or analytics teams.
Familiarity with B2B SaaS or product-led growth models.
Experience partnering with Sales or Revenue teams on value-based messaging.
Comfort using data and customer proof points to influence positioning decisions.
Where You’ll Work
Location: United States
Work type: Onsite, hybrid, or remote
Travel: 1–2 times per year
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$112,000—$168,000 USD