Senior Product Manager - Social

Product Remote - USA

POS - 7843

The Social teams, part of HubSpot's Build Awareness product line, own how businesses create, publish, and manage their presence across social channels on HubSpot. Social is one of the primary ways marketers distribute content, build relationships with their audience, and drive engagement at scale. In this role, you'll lead two of our three social teams - Social Creation and Social Management - while partnering closely with Social Insights to deliver a connected experience across the full workflow.

How people discover and engage with brands on social is changing fast. Algorithms decide who sees what. Short-form video is the default format. Social platforms are replacing search engines for product discovery. Audiences want authenticity and community, not polished brand content. And AI is changing how content gets created while consumers push back on content that feels synthetic. We're looking for a Senior Product Manager who can set direction for HubSpot's social experience in this new landscape - defining what great looks like for social publishing, management, and measurement, and helping millions of growing businesses show up where their customers already are.

In this role you'll get to:

• Own the product vision across social content creation, management, and analytics, defining a multi-quarter strategy tied to customer outcomes and business goals

• Create a shared vision and cohesive roadmap for the future of social at HubSpot as a critical member of the Product Triad - our system for building product collaboratively and strategically

• Partner with AI teams to bring generative content creation and intelligent workflows into social, shaping how marketers go from idea to published post

• Navigate a fast-moving landscape of social platform API changes, emerging networks, and evolving content formats (Meta, LinkedIn, TikTok, YouTube, Reddit, and beyond)

• Use data to guide strategy and decision making, including defining success metrics, evaluating tradeoffs, and pressure testing assumptions where signal is imperfect

• Guide new product ideas from initial concept all the way through launch

We are looking for people who have:

• Experience launching customer-facing products, ideally across social media tools, content creation platforms, or modern marketing software

• Strong content and marketing empathy, with experience building tools for marketers rather than purely technical users

• Comfort operating in ambiguous, evolving problem spaces and turning uncertainty into clear direction

• A data-oriented approach to product management, using metrics and tradeoffs to inform strategy

• Technical fluency and systems thinking across shared platforms and foundations

• A bias toward action and progress, with sound judgment about when to ship, when to iterate, and when to pause and learn

• The ability to clearly articulate product strategy and tradeoffs to cross functional partners and senior stakeholders

• Experience operating effectively in complex product ecosystems where success depends on influence and coordination rather than direct ownership

Bonus experience:

• Familiarity with social media marketing workflows - publishing, scheduling, content management - and the metrics that drive growth and ROI

• Experience building products that integrate with third-party platform APIs (social networks, ad platforms, or similar partner ecosystems)

• Background in martech, content management, or adjacent B2B SaaS platforms

• Exposure to AI/ML-powered product experiences, particularly generative content creation or intelligent automation

As a member of the Product Management org at HubSpot you'll:

• Join a product-led culture that truly puts the customer first

• Create and advance an ambitious product strategy in evolving and ambiguous spaces, grounded in customer needs, business goals, and data

• Partner closely with colleagues in UX and Engineering to create a high-value product that's both powerful and easy to use

• Influence direction and decisions through strong product judgment, clear thinking, and collaboration

• Know what will lead to getting promoted, and why, thanks to clear expectations and robust career paths

• Be empowered to show up as your authentic self and choose a work style and location where you can do your best work, whether that's at home, in an office, or a blend of the two.

Read more about our shared product principles here.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$158,100—$253,000 USD