Senior Partner Marketing Manager

Location: US (Boston preferred / Remote)

Tines is looking for a Senior Partner Marketing Manager to drive partner-sourced and partner-influenced pipeline through scalable, integrated demand generation programs. This is a senior, hands-on role focused on turning our partner ecosystem, particularly technology and cloud alliances, into a repeatable growth engine.

Sitting within Revenue Marketing, this role is accountable for pipeline impact and exists to operationalize partner demand generation across a large and growing ecosystem. Tines works with hundreds of technology partners, alongside a smaller set of deeply strategic co-selling partners, creating both significant opportunity and the need for focus.

You’ll help define where to go deep, where to go broad, and turn partner opportunities into repeatable, pipeline-producing programs rather than one-off activations. You’ll personally own and execute high-impact partner campaigns end-to-end, while also extending that work across the org by integrating partner voices into existing marketing programs and improving how partner-led campaigns are designed and executed.

What you’ll own:

Partner demand generation & integrated campaigns

• Own the partner demand generation motion, with clear accountability for sourced and influenced pipeline

• Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication, etc.)

• Personally run high-impact programs with strategic technology and cloud partners, while enabling scale across the long-tail ecosystem

• Translate partner opportunities into clear campaign strategies, plays, and execution plans

• Embed partner voices, content, and co-marketing opportunities into existing marketing programs to amplify reach and pipeline impact.

Ecosystem focus & prioritization

• Partner closely with Partnerships, Partner Programs, and Partner Ops to prioritize partners based on pipeline potential and GTM alignment

• Support deep, enterprise-level co-selling motions with select strategic partners while enabling scalable programs for hundreds of technology integrations

• Plug into channel and reseller programs where appropriate, without duplicating Field or Channel Marketing ownership

• Build strong relationships with counterparts at strategic partners to plan, execute, and scale high-impact co-marketing initiatives.

Cloud & MDF execution

• Own partner marketing execution with cloud providers (e.g., AWS), including MDF planning, activation, and performance tracking

• Ensure MDF is deployed against scalable, pipeline-driven programs rather than one-off activity

• Maintain clear accountability for spend, ROI, and partner impact

Cross-functional orchestration

• Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand

• Translate partner positioning and solution narratives into campaign-ready messaging and assets

• Improve the quality, consistency, and effectiveness of partner marketing across the org even where you’re not the direct executor

Performance, operations & reporting

• Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI

• Establish clear performance benchmarks and feedback loops to continuously improve partner campaigns

• Bring structure, prioritization, and clarity to a high-volume, high-potential ecosystem

Experience

• 6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS

• Proven experience running partner demand generation programs that drive measurable pipeline

• Strong background working with technology and cloud alliances; experience with AWS and MDF is a plus

• Demand-gen mindset with comfort owning programs end-to-end from strategy through execution

• Experience operating within large partner ecosystems, balancing depth with scale

• Ability to influence without formal authority across Partnerships, Product Marketing, Enablement, and Field

• Clear, concise communicator who can simplify complex partner stories for internal teams and external audiences

• Highly organized operator who thrives in fast-moving, ambiguous environments

• Curious about AI, security, and how modern ecosystems drive enterprise GTM

Target Annual Compensation: $165,000 - $180,000 salary + equity 

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