Senior Marketing Strategist (Automotive Background)

An Australian leader in automotive protection delivering premium Gtechniq paint, fabric, and leather coatings alongside 3M paint protection film and custom vehicle wraps is seeking a Senior Marketing Strategist ready to take the wheel and drive all digital marketing efforts from strategy to execution. Work Hours: Part-time (15hours/week but can transition to more hours); AU timezone Work Set-up: Fully-remote, PH-based candidates, Independent Contractor Salary: $480-660/month (depending on experience) Key Responsibilities:

1. Paid Advertising

• Plan, manage, and optimise Google Ads and Meta Ads campaigns

• Build strategic, local-service–focused ad funnels

• Run continuous analysis, A/B testing, and performance refinement

• Drive stronger lead volume while lowering CPL

• Deliver clear, actionable reports that highlight results and next steps

2. Social Media Management

• Develop and execute platform-specific strategies across Instagram, Facebook, TikTok, and LinkedIn

• Build and maintain a consistent content calendar

• Create eye-catching graphics, banners, and simple creative assets

• Track performance, boost engagement, and expand overall reach

• Strengthen brand visibility across all major channels

3. Email & Newsletter Marketing

• Plan, build, and launch targeted email campaigns

• Create clean, visually appealing newsletter designs

• Segment audiences for relevant, high-impact messaging

• Run re-engagement flows and promotional campaigns

4. Branding & Creative

• Maintain consistent brand identity across all digital touchpoints

• Produce simple design assets when needed

• Lead creative direction and develop fresh content ideas

5. Reporting & Communication

• Provide weekly progress updates via email

• Deliver monthly, easy-to-understand reports 

• Offer clear insights, recommendations, and next actions

Key Requirements:

• Senior-level digital marketer with 5+ years of experience (strongly preferred)

• Strong performance marketing background, especially with Google Ads and Meta Ads

• Experience in the automotive industry is required

• Familiarity with local service businesses such as car tinting, detailing, automotive services, or trades

• Good design ability, including basic banners, ad creatives, social graphics, and newsletters

• Strong strategic thinking and the ability to plan and execute end-to-end marketing initiatives

• Excellent English communication skills

• Proactive, takes initiative, and does not require constant direction

• Confident in presenting reports, insights, and clear recommendations

• Independent and capable of managing the entire marketing function

• Experience running local lead generation campaigns

• Knowledge of CRM systems for email marketing

• Strong copywriting skills for ads, emails, and promotional content

Recruitment Process:

• Initial Interview

• Client Interview

• Offer and Onboarding