Senior Manager - Video & Offline Growth Marketing

Senior Manager, Video & Offline Growth Marketing

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Driving Upwork's Growth through the expansion and optimization of emerging channels

Your leadership will involve a deep understanding of channel dynamics and the transformation of these channels into significant contributors to the company's growth objectives. You will work closely with the Brand, Creative, and Integrated Marketing teams. Moreover, your role will require leading our collaboration with media agencies to optimize and maximize the performance of our campaigns.

This position, reporting to the Director of Paid Acquisition, demands a proactive approach, strategic insight, and a commitment to driving results that surpass our growth ambitions.

Your Responsibilities:

• Strategic Development & Execution: I lead the strategy and execution of video and offline channels, ensuring alignment with our ambitious growth goals and efficient budget use.

• Data-Driven Analysis & Decision Making: Dive deep into channel performance, utilize incrementality testing, and harness the power of the Media Mix Model to steer campaigns and decide on future investments.

• Agency Partnership Management: Foster and lead the relationship with our media agency, ensuring smooth collaboration, efficient campaign planning, execution, measurement, and optimization.

• Cross-Functional Collaboration: Work with the Brand, Creative, and Product Marketing teams to develop cohesive and effective campaigns, ensuring alignment across all touchpoints.

• Budget Oversight & Management: You will be responsible for forecasting, tracking, and optimizing media budgets. You will ensure that investment pacing aligns with performance goals and growth projections, adjusting as necessary to achieve maximum ROI.

• Innovation and Channel Growth: Champion a test-and-learn agenda to continuously refine and optimize existing tactics while pioneering new channels and strategies; Focus on opportunities to scale and increase profitability through media expansion.

What It Takes To Catch Our Eye:

• Excellence in Media Strategy: Demonstrable success in planning and executing multi-channel marketing campaigns, especially in video and offline channels.

• Proactive Approach: With a strong bias toward action, you're known for quickly turning strategies into actionable plans and confidently driving campaigns forward, even in uncharted territories.

• Agency Collaboration Skills: Track record of effectively managing and optimizing relationships with media agencies, ensuring campaigns are executed seamlessly and efficiently.

• Ambitious Drive & Organizational Skills: A continuous hunger for improvement, always pushing boundaries and setting higher benchmarks. Your strong organizational and project planning skills will be key in managing multiple initiatives.

• Process Excellence and High Standards: Experience setting high standards, building and defining processes, and maintaining a relentless bias towards action to achieve marketing excellence.

• Intellectual Curiosity: Demonstrated ability to apply business knowledge to marketing problems.  Strategic marketer who is intellectually curious, proactive, and collaborative

• Executive Presence: Possess outstanding written and verbal communication skills, effectively articulating complex strategies and results to a wide range of stakeholders.

• Self-Motivation and Independence: Demonstrated ability to be a self-starter, thriving as a remote contributor with a strong sense of accountability and minimal supervision.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.