Senior Manager - Product Marketing
The Role
Reporting to the Vice President of Product Marketing, the Senior Manager of Product Marketing will lead go-to-market (GTM) strategy, positioning, messaging, competitive analysis for the Netwrix Identity portfolio, which includes Identity Governance, Directory Management, and Identity Threat Detection and Response technologies. In this role, the Senior Manager will also lead a small team, collaborate with sales enablement to help sellers close deals, and assist in creating demand generation content that converts.
Responsibilities
Customer Knowledge
Market Research - Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners via primary and secondary market research. Educate the company on market requirements, trends, and competitor capabilities.
Engage with customers & sales frequently and intently; be the customer advocate within Netwrix, bringing the voice of customer to the product messaging.
Product Marketing Strategy
Positioning & Messaging – Create and continuously articulate the story of our Identity portfolio, develop compelling positioning and differentiation and ensure this messaging is reflected in marketing, sales, and other assets.
Competitive Strategy – Develop competitive insight that supports internal sellers and partners in engaging with their accounts and helps the content team create accurate and compelling customer-facing competitive content.
Go To Market Strategy and Execution
Go-to-Market Strategy - Develop integrated marketing and launch plans in collaboration with Product, Marketing, and Sales.
Sales Enablement - Support our sales enablement efforts as a thought leader and subject matter expert and deliver educational and inspiring presentations internally and externally.
Team Leadership
Support and coach the team to be the best they can be.
Own additional tasks as needed.
Qualifications
Netwrix is seeking a strong player-coach who is an original thinker with a point of view, comfortable with ambiguity, can influence without authority, and has a high sense of urgency to get things done.
5+ years of experience in product roles, showing impactful results in areas such as go-to-market strategy, narrative building, storytelling and revenue growth.
Bachelor’s required: MBA preferred.
Experience in Identity, Governance, and Access areas of cybersecurity strongly preferred.
Outstanding communication, collaboration and interpersonal skills.
Excellent strategic thinking and ability to influence across organizations.
Our Values
At Netwrix, our values guide every action:
Next-Level Customer Focus -Customers first, always. We listen, protect, and go the extra mile— because their success is our mission.
Excellence - We set high standards and take pride in delivering exceptional results. We celebrate wins, seek constant improvement, and address shortcomings professionally.
Transparent Ownership - We celebrate our successes, own up to our mistakes, communicate openly, and face challenges head-on with a genuine commitment to doing the right thing.
Winning with Clear Thinking - We value clarity, find straightforward solutions to complex problems, and make swift, effective decisions.
Relentless Innovation - We continually seek better ways to serve our customers and stay ahead. We foster creative thinking, and we embrace new approaches.
Industry-Leading Expertise - We take pride in our expertise and continuously seek to learn and share knowledge, striving to be the trusted experts our customers rely on.
eXceptional Together - We believe in the power of collaboration and diverse perspectives. By valuing each other’s strengths, we achieve outcomes that surpass individual contributions.
Join us in a culture where integrity, respect, and hard work are foundational. Be part of a team dedicated to making a lasting impact.
Why You’ll Love Working at Netwrix
Competitive Health Benefits
Continuous Learning and Development Opportunities
Team-Oriented, Collaborative, and Innovative Work Environment
Regular Company Town Halls to Keep You Informed
Opportunities for Career Growth and Advancement
We pride ourselves on a culture that truly values employee input across various backgrounds and experiences. We look forward to welcoming new talent who can help us further our mission.
Netwrix Corporation and its wholly owned subsidiaries are Equal Opportunity Employers (EEO) and welcome all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
Please let us know if you require any accommodation.
About the job
Apply for this position
Senior Manager - Product Marketing
The Role
Reporting to the Vice President of Product Marketing, the Senior Manager of Product Marketing will lead go-to-market (GTM) strategy, positioning, messaging, competitive analysis for the Netwrix Identity portfolio, which includes Identity Governance, Directory Management, and Identity Threat Detection and Response technologies. In this role, the Senior Manager will also lead a small team, collaborate with sales enablement to help sellers close deals, and assist in creating demand generation content that converts.
Responsibilities
Customer Knowledge
Market Research - Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners via primary and secondary market research. Educate the company on market requirements, trends, and competitor capabilities.
Engage with customers & sales frequently and intently; be the customer advocate within Netwrix, bringing the voice of customer to the product messaging.
Product Marketing Strategy
Positioning & Messaging – Create and continuously articulate the story of our Identity portfolio, develop compelling positioning and differentiation and ensure this messaging is reflected in marketing, sales, and other assets.
Competitive Strategy – Develop competitive insight that supports internal sellers and partners in engaging with their accounts and helps the content team create accurate and compelling customer-facing competitive content.
Go To Market Strategy and Execution
Go-to-Market Strategy - Develop integrated marketing and launch plans in collaboration with Product, Marketing, and Sales.
Sales Enablement - Support our sales enablement efforts as a thought leader and subject matter expert and deliver educational and inspiring presentations internally and externally.
Team Leadership
Support and coach the team to be the best they can be.
Own additional tasks as needed.
Qualifications
Netwrix is seeking a strong player-coach who is an original thinker with a point of view, comfortable with ambiguity, can influence without authority, and has a high sense of urgency to get things done.
5+ years of experience in product roles, showing impactful results in areas such as go-to-market strategy, narrative building, storytelling and revenue growth.
Bachelor’s required: MBA preferred.
Experience in Identity, Governance, and Access areas of cybersecurity strongly preferred.
Outstanding communication, collaboration and interpersonal skills.
Excellent strategic thinking and ability to influence across organizations.
Our Values
At Netwrix, our values guide every action:
Next-Level Customer Focus -Customers first, always. We listen, protect, and go the extra mile— because their success is our mission.
Excellence - We set high standards and take pride in delivering exceptional results. We celebrate wins, seek constant improvement, and address shortcomings professionally.
Transparent Ownership - We celebrate our successes, own up to our mistakes, communicate openly, and face challenges head-on with a genuine commitment to doing the right thing.
Winning with Clear Thinking - We value clarity, find straightforward solutions to complex problems, and make swift, effective decisions.
Relentless Innovation - We continually seek better ways to serve our customers and stay ahead. We foster creative thinking, and we embrace new approaches.
Industry-Leading Expertise - We take pride in our expertise and continuously seek to learn and share knowledge, striving to be the trusted experts our customers rely on.
eXceptional Together - We believe in the power of collaboration and diverse perspectives. By valuing each other’s strengths, we achieve outcomes that surpass individual contributions.
Join us in a culture where integrity, respect, and hard work are foundational. Be part of a team dedicated to making a lasting impact.
Why You’ll Love Working at Netwrix
Competitive Health Benefits
Continuous Learning and Development Opportunities
Team-Oriented, Collaborative, and Innovative Work Environment
Regular Company Town Halls to Keep You Informed
Opportunities for Career Growth and Advancement
We pride ourselves on a culture that truly values employee input across various backgrounds and experiences. We look forward to welcoming new talent who can help us further our mission.
Netwrix Corporation and its wholly owned subsidiaries are Equal Opportunity Employers (EEO) and welcome all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
Please let us know if you require any accommodation.