Senior Manager - Integrated Marketing

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Upwork is seeking a Senior Manager, Integrated Marketing lead to spearhead breakthrough integrated marketing strategies, campaigns and programs that support GTM product launches. Reporting to the Director, Integrated Marketing, the successful candidate will have strong experience in developing integrated marketing strategies with a focus on building integrated campaigns and programs spanning all parts of the customer journey. The ideal candidate will be comfortable managing cross-functional workstreams across teams (including marketing, product, engineering, etc.), creating process for seamless execution and driving alignment between teams to ensure integrated campaigns are aligned back to overall strategy and ultimately leading to impact in the market. 

Your Responsibilities: 

• Lead the development and execution of product go-to-market strategies to support business and marketing objectives through integrated marketing campaigns, programs, and tentpole moments that drive results at each stage of the marketing funnel

• Drive the strategy, development, enhancement, and execution of marketing programs and campaigns across multiple channels

• Lead our GTM marketing pillar and oversee multiple marketing initiatives to ensure there is brand consistency

• Collaborate across functions to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social/influencer, digital, partnerships, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel relevant for our audience

• Partner with cross functional leaders from various disciplines (eg. PR, social, product, product marketing, engineering, lifecycle marketing, paid media, analytics) to develop channel strategies, activations, and product integration within the GTM motion across the business 

• Create alignment with key internal partners through consistent communication, and development of program playbooks that will help extend the brand message among both internal and external partners

• Partner with the brand and creative teams to deliver on the brand’s creative ambition

• Be an evangelist for the Upwork brand mission – understand and champion how our brand connects to campaigns

• Understand, utilize and integrate consumer and industry research to maximize impact when designing campaigns

• Collaborate with marketing channel partners, to deliver programs that create demand and accelerate company growth

• Spearhead cross-functional initiatives, bringing clarity and energy to every workstream

Education & Experience

• Minimum of 8 years of integrated marketing or comms strategy experience combined between marketing/brand agency and/or technology industry required

• Multiple years of product launch experience focused on full-funnel marketing support 

• Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief

• Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact

• Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships

• Inspires creative thinking and a “make it happen” mindset at all levels within their organization

• Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments

• Track record of successful go-to-market launches driving business success through marketing

• An ability to build and foster positive working relationships with cross-functional marketing teams

• Strong strategic and creative thinking coupled with a passion for storytelling.

• Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life.

• Strong time management and prioritization skills with the ability to lead multiple projects simultaneously

• An understanding of the different marketing channels and how to best connect with our customers in each channel

• Strong experience in prioritizing and executing tasks and projects in a fast-paced environment.

• A self-starter and efficient team player that is process-driven and quality-oriented with sharp attention to detail