Senior Manager - Integrated Marketing Campaigns

About the role

Sr. Integrated Campaigns Manager to own the planning, design and orchestration of our appointed broker base to drive deeper engagement with our marketing programs and brand. The role will operate across PMM, Marketing Ops, Brand and Sales Enablement serving as the driving force behind audience segmentation & targeting, channel mix optimization, customer journey mapping and measurement and impact KPIs

Responsibilities

• Own the campaign calendar to drive coherent broker journeys and minimize audience burnout

• Orchestrate campaigns across channels (email, social, web etc) to maximize broker engagement. Act as the driver and owner for successful delivery of end-to-end campaigns and related assets needed. 

• Design and build requirements for segmentation and audience targeting

• Drive campaign planning and formation of pro-formas to establish benchmarks, KPIs

• Design and report on KPIs, as well as advise our analytics and data teams on requirements for improving our reporting and measurement capabilities

• Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements

• Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content

Skills and Qualifications

• 5+ years of experience in an integrated marketing or demand generation manager role. 

• Experience driving vertical marketing or channel based programs via field sales. Insurance and/or fintech and healthtech verticals are a plus but not required.

• Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives.

• Proficiency in performance analysis, campaign assessment, and audience segmentation

• Exceptional communication, problem-solving, teamwork, and the ability to handle high levels of ambiguity.

• High attention to detail, and the ability to lead and manage complex projects effectively

• Solid understanding of online and offline channels (such as email, social, paid ads, DM etc), attribution, best practices and tracking

• Skillfully manage senior leadership/exec/C-level to communicate on campaigns

• Ability to set clear goals, identify possible blockers, make the right tradeoffs and mediate between teams to find best possible outcomes for the organization

• Budget Management: Proficiency in planning and managing campaign budgets to maximize ROI

• Project Planning: Strong organizational skills to plan and coordinate multiple campaigns simultaneously.

• Past experience leveraging channels or intermediaries in the sales process is highly desirable

Bonus Points 

• Marketing Automation Tools: Proficiency in using marketing automation platforms like HubSpot, Marketo, or Pardot.

• Experience with BI tools such as Looker or Tableau 

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $128,000/year in our lowest geographic market up to $170,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.

Perks

• 100% medical, dental and vision coverage

• Flexible PTO policy

• Annual home office stipend and WeWork access

• Mental & physical health wellness programs (One Medical, Headspace, Gympass, and more)!

• Competitive compensation and opportunity for advancement