Why You’ll Love This Role

Cribl is looking for a Senior Manager of Content & Brand Storytelling to be our chief narrator. You won't just manage a blog; you will develop a consistent editorial narrative and thought leadership engine that serves as foundational resources for brand awareness campaigns. You will lead the strategy that connects our brand identity to our demand generation engine, ensuring that every piece of content—from a 15-second social clip to a long-form research report—feels like it’s part of one cohesive, compelling story. 

You are a rare hybrid: a high-level strategist who can architect a brand narrative, and a creative executioner who isn't afraid to get behind a mic or on camera to tell it. 

As An Active Member Of Our Team, You Will…

• Narrative Architecture & Brand Strategy

  • The Brand Story: Own and evolve the editorial voice and storytelling frameworks that bring the Cribl brand strategy to life across all channels. Ensure our 'why' is woven into our campaigns, product launches, and thought leadership content. 

  • Strategic Alignment: Translate high-level brand themes into actionable content pillars that build corporate momentum and fuel high-conversion campaigns. 

  • Editor-in-Chief: Act as the final gatekeeper for quality, tone, and Cribl-ness. Mentor the broader team to elevate their storytelling craft. 

• Multimedia Leadership (The Voice of Cribl)

  • Blog, Video, Podcast & Beyond: Serve as the blog editor, executive producer, and potential host/moderator for our branded video series and podcasts.

  • Content Atomization: Lead the video strategy, turning long-form recordings into high-impact, short-form social-first assets (LinkedIn clips, YouTube Shorts, etc.). ● Performance Creative: Partner with the creative team and growth marketing to ensure video/audio content is optimized for engagement, not just noise. 

• Creator & Influencer Ecosystem 

  • The Influencer Program: Partner with brand campaigns team to provide creative direction and high-quality content assets for the influencer program, ensuring creators have the narrative tools they need to advocate for Cribl.

  • Value Exchange: Design the incentive structures and community-building activities that make creators want to advocate for Cribl. 

  • Internal Advocacy: Empower Cribl-on-Cribl storytelling by helping our own internal experts become recognized voices in the space. 

• Integrated Campaign & Product Storytelling 

  • Full-Funnel Content: Partner with Product Marketing and Growth Marketing to ensure we have the right stories across the content journey. 

  • Launch Amplification: Work with Corporate Communications to create the strategy for corporate news and milestones, moving beyond the press release to create unexpected assets.

• Channel Growth & Measurement

  • Platform Strategy: Determine where we play (Substack, Medium, YouTube, etc.) and how we win on each.

  • Success Metrics: Move beyond basic metrics to track brand resonance, community sentiment, organic reach growth, messaging penetration, and content-influenced pipeline. 

If You’ve Got It - We Want It

• 10+ years in content, journalism, or brand marketing (SaaS experience preferred).

• Portfolio of Work: You can show us a narrative you built from scratch or a multimedia program you scaled. 

• Camera/Mic Ready: Comfortable being on-camera and interviewing technical experts in a way that is engaging and human. 

• Leadership: Experience managing direct reports and external agencies/creators.

• The Cribl Vibe: You have hot takes, high energy, and the ability to make complex IT and security concepts feel simple and exciting

Salary Range ($131,400 - $246,500)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience.  In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.

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