Senior Lifecycle Marketing Manager
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The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing.
As the Senior Lifecycle Marketing Manager, you will:
Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities.
Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts.
Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs.
Your Impact:
As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products.
You will be responsible for leading some of Earnest’s most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies.
About You:
6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
4+ years of experience developing lifecycle/CRM engagement program
Proven ability to present campaign strategies, performance, and recommendations to senior leadership
Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions
Experience developing marketing plans that balance financial objectives and customer experience goals
Expertise in audience segmentation and targeting using database and real-time event data
Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)
Even Better:
Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable)
Experience building and optimizing automated campaigns and experimentation frameworks
Strong project management skills with tools such as Jira, Workfront, or Basecamp
Very strong attention to detail and strict adherence to QA processes
Where:
This role will be based in the United States
Senior Lifecycle Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing.
As the Senior Lifecycle Marketing Manager, you will:
Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities.
Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts.
Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs.
Your Impact:
As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products.
You will be responsible for leading some of Earnest’s most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies.
About You:
6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
4+ years of experience developing lifecycle/CRM engagement program
Proven ability to present campaign strategies, performance, and recommendations to senior leadership
Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions
Experience developing marketing plans that balance financial objectives and customer experience goals
Expertise in audience segmentation and targeting using database and real-time event data
Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)
Even Better:
Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable)
Experience building and optimizing automated campaigns and experimentation frameworks
Strong project management skills with tools such as Jira, Workfront, or Basecamp
Very strong attention to detail and strict adherence to QA processes
Where:
This role will be based in the United States