Senior Lead, Measurement & Attribution - Models
To see similar active jobs please follow this link: Remote Marketing jobs
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt’s Solutions team focuses on developing and leading strategic growth initiatives within key verticals across our suite of programmatic advertising products. As a Senior Lead of Solutions (Measurement & Attribution) within the team, you will work on projects and partnerships aimed at improving platform and campaign performance against industry benchmarks and peers. This role will allow you to work with multiple leaders across teams, such as Product, Engineering, Sales, Analytics, and Operations in shaping the future of AdTech & MarTech.
What You'll Be Doing:
Lead and support the discovery, ideation, development, and design of next-gen, measurement, attribution, and performance capabilities and roadmap
Serve as an SME externally and internally on all facets of Performance
Articulate business challenges and corresponding solutions to the ELT and achieve alignment on project design, prioritization, and resourcing
Work alongside key technical stakeholders such as Data Science and Engineering to architect solutions to address identified problem statements and use cases. Drive client engagements, discovery interviews, and Proof-of-concepts
Troubleshoot technical performance challenges and discrepancies, accompanied by root-cause analysis and remediation approach
Design and execute experiments to validate the hypothesis and work with Client Services and Marketing to scale solutions and best practices
Engage in industry research to highlight best practices, current fit/gap, opportunities, and challenges
What You'll Bring to the Table
3 - 5+ years of relevant experience driving projects and building solutions within Measurement, Attribution, and/or Performance
Prior experience with Multi-touch attribution (MTAs), Mixed-media Modelling (MMMs) Incrementality or similar tools, technologies, and concepts
Strong understanding of the technical underpinnings to comfortably prescribe and manage technical requirements, jointly ideate on solutions with Data Science and Engineering, and investigate challenges
Comfortable working with large sets of data to draw insights
A proven track record of successfully managing strategic and operationally complex projects with cross-functional teams
Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions
Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences
StackAdapter's Enjoy:
Highly competitive salary
RRSP/401K matching
3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
Access to a comprehensive mental health care platform
Full benefits from day one of employment
Work-from-home reimbursements
Optional global WeWork membership for those who want a change from their home office
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave policy
A friendly, welcoming, and supportive culture
Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote
About the job
Senior Lead, Measurement & Attribution - Models
To see similar active jobs please follow this link: Remote Marketing jobs
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt’s Solutions team focuses on developing and leading strategic growth initiatives within key verticals across our suite of programmatic advertising products. As a Senior Lead of Solutions (Measurement & Attribution) within the team, you will work on projects and partnerships aimed at improving platform and campaign performance against industry benchmarks and peers. This role will allow you to work with multiple leaders across teams, such as Product, Engineering, Sales, Analytics, and Operations in shaping the future of AdTech & MarTech.
What You'll Be Doing:
Lead and support the discovery, ideation, development, and design of next-gen, measurement, attribution, and performance capabilities and roadmap
Serve as an SME externally and internally on all facets of Performance
Articulate business challenges and corresponding solutions to the ELT and achieve alignment on project design, prioritization, and resourcing
Work alongside key technical stakeholders such as Data Science and Engineering to architect solutions to address identified problem statements and use cases. Drive client engagements, discovery interviews, and Proof-of-concepts
Troubleshoot technical performance challenges and discrepancies, accompanied by root-cause analysis and remediation approach
Design and execute experiments to validate the hypothesis and work with Client Services and Marketing to scale solutions and best practices
Engage in industry research to highlight best practices, current fit/gap, opportunities, and challenges
What You'll Bring to the Table
3 - 5+ years of relevant experience driving projects and building solutions within Measurement, Attribution, and/or Performance
Prior experience with Multi-touch attribution (MTAs), Mixed-media Modelling (MMMs) Incrementality or similar tools, technologies, and concepts
Strong understanding of the technical underpinnings to comfortably prescribe and manage technical requirements, jointly ideate on solutions with Data Science and Engineering, and investigate challenges
Comfortable working with large sets of data to draw insights
A proven track record of successfully managing strategic and operationally complex projects with cross-functional teams
Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions
Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences
StackAdapter's Enjoy:
Highly competitive salary
RRSP/401K matching
3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
Access to a comprehensive mental health care platform
Full benefits from day one of employment
Work-from-home reimbursements
Optional global WeWork membership for those who want a change from their home office
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave policy
A friendly, welcoming, and supportive culture
Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote