Senior Growth Marketing Specialist

Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.

As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.

This role is based remotely in the U.S. and will report directly to our Senior Director, Growth.

In this role, your primary responsibility (80%) will be to test, iterate and scale our offline channels, including but not limited to linear and CTV, direct mail, podcasts and radio.

• Identify, design and advocate for offline channel test plans, corresponding budget and projected performance

• Manage end to end process of identifying, onboarding, launching, testing, optimizing and scaling new channels

• Map out channel and creative testing roadmap

• Collaborate with external and internal teams on creative needs

• Monitor performance metrics, using data and insights to continually improve and scale channels 

• Manage timelines, budgets and resources to adhere to test and launch schedule

Your secondary responsibility (20%) will be to support the growth team with Ad Ops responsibilities, including

• Promo calendar management, coordination and cross functional communication

• Synchronize campaign, promo and launch efforts across channel owners, marketing, operations, and analytics teams.

• Ad trafficking: implement tracking, ensure assets are tagged correctly

• Campaign set up and asset management: manage creative swaps to deliver a seamless digital experience between tentpole, promotional and evergreen campaigns

• Spend tracking: ensure accurate spend tracking and budget management, manage daily performance tracking document

• QA: ensure URLs and QR codes are properly appended

• Develop and maintain project timelines as needed

• Work with attribution partners and internal teams to ensure data fidelity and accurate tracking

Who You Are:

• 3+ years of experience as a performance marketing channel manager

• Analytical and data driven

• Strong attention to detail and the ability to manage budgets and timelines

• Strong understanding of performance marketing, creative tracking IDs, promo codes etc

• Curious about evolving ad technologies and trends

• Collaborate seamlessly with cross functional teams 

• Work hand-in-hand with channel execution owners to ensure channels are configured accurately to achieve ambitious campaign objectives

• Strong organizational skills, to document processes, and meet deadlines

• Familiarity with digital advertising platforms

• Knowledge of media planning and buying principles

• Stay current on emerging technologies and trends in the  marketing space

• Ability to work in a fast-paced environment and adapt to change

• Strong problem-solving skills; ability to evaluate processes for improvements

• DTC, ecommerce, subscription business experience is a plus

• Must love dogs

What You'll Get

• Competitive salary and a stake in the company

• Sponsored 401k program with employer match up to 4%

• Comprehensive health coverage including medical, dental and vision

• Unlimited vacation policy that you're encouraged to use

• Paid parental leave

• 1-week paw-ternity leave for new dog parents

• Free Ollie subscription

• Inspiring pack members!

What We Value:

Keeping Dogs At The Heart

Our profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.

Being Courageous And Kind

We create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.

Setting New Standards

We believe in continually raising the bar, never settling for less than our best as a team and individuals. We keep improving from the quality of our products to our customer experience to how we work.

Making Ollie The Best Chapter

We are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.

If you'd like to stand out, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.

Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.