Senior Go-to-Market Analyst

We are looking for an analytically curious and data-driven Senior Go-to-Market Analyst to partner with our marketing team in optimizing lead management, building dynamic and efficient reporting, and helping drive operational strategy through actionable insights. As an essential partner to Marketing, your reporting and insights will guide and measure marketing productivity, marketing influenced pipeline, revenue growth, and support marketing’s go-to-market strategies. Our ideal candidate is someone who can connect the dots across various data sources to uncover the “why” and act as a consultant to marketing, going beyond the ask and providing actionable and digestible insights that tie outcomes to marketing strategy.

What You’ll Do:

• Help own and drive the marketing analytics roadmap

• Connect data from various marketing sources to accurately measure the effectiveness of marketing efforts (think GA4 data with Salesforce)

• Build and maintain dashboards to track key performance indicators (KPIs) across the entire marketing and sales funnel

• Discover root causes of performance by collecting, cleaning, and analyzing marketing data from various data sources and present findings to stakeholders through clear and compelling presentations and reports

• Help optimize the current attribution model by driving alignment between marketing and sales

• Work with the systems team to build processes to track Marketing ROI of different channel campaigns

• Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)

• Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence

About You:

• 4+ years of experience in GTM Analytics, financial analysis, or related field

• 3+ years of experience supporting marketing stakeholders

• Strong Experience with GA4, Marketo, Salesforce, ahrefs

• Proven experience in connecting various data sources to tell a holistic story across the entire marketing funnel

• Preferred experiencing working with in a high velocity, highly transactional SaaS company

• Experience building and maintaining dashboards, preferably in Tableau and SFDC (Looker experience a plus). Please feel free to submit any dashboard examples you may have

• Experience SQL skills and proven ability to read, write, debug, and optimize SQL queries

• Proven experience in translating complex data into actionable insights that uncover the “Why” behind KPIs changes

• Experience providing month-end, quarter-end and yearly retros that help tie data outcomes to marketinging and business strategy

• Experience transforming data requests into crisp analysis accompanied by insightful recommendations

• Preferred to sit in Austin, TX but open to remote candidates

What’s in it for you

• This role is part of the Business Operations Analytics team, a small but mighty team of intellectually curious members who like to get sh*t done but also know how to have fun doing so

• You will have the opportunity to expand your knowledge and experience beyond marketing and flex into sales, product or post-sales analytics (if desired)

• Partner with key stakeholders who are data-driven, data-hungry, and down to earth to work with