Senior Director - Product Marketing Operations and Competitive Intelligence
We are seeking a seasoned and insightful people leader to establish and spearhead our Product Marketing Operations and Competitive Intelligence function, reporting directly to the VP, Product Marketing. In this pivotal role, you will lead a dedicated team, driving both major and minor product launches, cultivating robust competitive intelligence, and consistently reporting on progress across all initiatives.
Specifically, evolve, establish and execute product marketing programs and operations related to GTM readiness, to include:
Product Launch process - Establish, document and maintain product market launch framework, operating model and launch calendar that aligns with development and the field.
Product Launch management - organize and execute critical product launches, driving the planning and execution of launch activities, events/webinars and ensuring alignment and readiness across all marketing work streams, while coordinating overall readiness with development and field teams.
Competitive Intelligence - manage a team that builds and runs a competitive intel program that serves as the internal authority on competitive dynamics, equipping sales teams with sharp differentiation, timely insights and effective strategies to win.
Repeatable sales plays - partner with PMMs, Field, and Enablement stakeholders to define, build and deliver repeatable sales motions to drive annual operating targets (pipeline, billings, net-new logos).
PMM Planning and Coordination - organize and drive quarterly and yearly planning and operating plans for product marketing, including reporting results to key stakeholders; organize and drive PMM all-hands and leadership meetings and related presentations.
Standards, Best Practices and Consistency - drives the establishment of consistent templates, frameworks, and constructs for use across the team.
Portfolio-level content and enablement - drive the planning, delivery and quality of content for any cross-product activity, such as launch content, major event session tracks, and product marketing related enablement programs for sales revenue achievement.
Basic Qualifications:
10+ years of experience in B2B marketing, market research, or a related field.
5+ years’ experience leading a marketing function, or similar, used to managing multiple projects at one time within established timelines.
Proficient in planning and project management skills.
Ability to handle individual contributor and detail-oriented responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team.
Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights.
Delivers results efficiently with a high sense of urgency when applicable.
Excellent communication and presentation skills, both written and verbal.
Ability to build strong partnerships at all levels of leadership and manage by influence.
Seamlessly negotiates and manages conflict.
Preferred Qualifications:
Experience in high growth companies
Software/SaaS/B2B technology industry experience is preferred.
Experience in product marketing, specifically experience in managing launches at scale
The base salary range for this position is 180,000 - 304,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
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Senior Director - Product Marketing Operations and Competitive Intelligence
We are seeking a seasoned and insightful people leader to establish and spearhead our Product Marketing Operations and Competitive Intelligence function, reporting directly to the VP, Product Marketing. In this pivotal role, you will lead a dedicated team, driving both major and minor product launches, cultivating robust competitive intelligence, and consistently reporting on progress across all initiatives.
Specifically, evolve, establish and execute product marketing programs and operations related to GTM readiness, to include:
Product Launch process - Establish, document and maintain product market launch framework, operating model and launch calendar that aligns with development and the field.
Product Launch management - organize and execute critical product launches, driving the planning and execution of launch activities, events/webinars and ensuring alignment and readiness across all marketing work streams, while coordinating overall readiness with development and field teams.
Competitive Intelligence - manage a team that builds and runs a competitive intel program that serves as the internal authority on competitive dynamics, equipping sales teams with sharp differentiation, timely insights and effective strategies to win.
Repeatable sales plays - partner with PMMs, Field, and Enablement stakeholders to define, build and deliver repeatable sales motions to drive annual operating targets (pipeline, billings, net-new logos).
PMM Planning and Coordination - organize and drive quarterly and yearly planning and operating plans for product marketing, including reporting results to key stakeholders; organize and drive PMM all-hands and leadership meetings and related presentations.
Standards, Best Practices and Consistency - drives the establishment of consistent templates, frameworks, and constructs for use across the team.
Portfolio-level content and enablement - drive the planning, delivery and quality of content for any cross-product activity, such as launch content, major event session tracks, and product marketing related enablement programs for sales revenue achievement.
Basic Qualifications:
10+ years of experience in B2B marketing, market research, or a related field.
5+ years’ experience leading a marketing function, or similar, used to managing multiple projects at one time within established timelines.
Proficient in planning and project management skills.
Ability to handle individual contributor and detail-oriented responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team.
Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights.
Delivers results efficiently with a high sense of urgency when applicable.
Excellent communication and presentation skills, both written and verbal.
Ability to build strong partnerships at all levels of leadership and manage by influence.
Seamlessly negotiates and manages conflict.
Preferred Qualifications:
Experience in high growth companies
Software/SaaS/B2B technology industry experience is preferred.
Experience in product marketing, specifically experience in managing launches at scale
The base salary range for this position is 180,000 - 304,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.