Senior Director - Product Management
How you’ll have an impact at Paula’s Choice:
At Paula’s Choice, we’re on a mission to transform the way people discover, shop, and experience skincare online. We’re searching for a Senior Director of Product Management to lead our global eCommerce, personalization, and guided commerce initiatives. This senior leader will own the product vision, strategy, and roadmap for delivering best-in-class digital shopping experiences that drive revenue, retention, and loyalty across DTC and omnichannel platforms.
This role will lead a team of product managers and partners cross-functionally with UX, Engineering, CRM, Data Science, and Marketing to bring innovation to life. From AI-powered personalization and diagnostic tools to seamless guided shopping journeys, you will create experiences that make every customer interaction feel uniquely tailored and high-value.
You’ll shape the future of a prestige beauty brand at a pivotal moment of global digital transformation.
As Senior Director of Product Management, a typical day might include a mix of the following:
Own the Product Strategy & Roadmap: Define and execute the multi-year product strategy for Paula’s Choice global eCommerce platform, personalization, and guided commerce experiences.
Champion Personalization: Drive adoption of AI-driven product recommendations, diagnostics, and customized routines that increase conversion, AOV, and lifetime value.
Build Guided Commerce: Develop intuitive shopping tools (quizzes, consultations, membership integrations, routine builders) that simplify decision-making and elevate the customer journey.
Lead & Inspire Teams: Manage, coach, and scale a high-performing team of product managers and cross-functional pods, ensuring agile ways of working and a culture of innovation.
Cross-Functional Leadership: Partner with global stakeholders in Marketing, CRM, Engineering, Creative; Retail to deliver connected, customer-first experiences across DTC, Amazon, and Sephora.
Measure What Matters: Establish success metrics, oversee experimentation frameworks, and use data to inform decisions and demonstrate ROI of product investments.
Future-Proof Our Experiences: Stay ahead of trends in personalization, AI, and guided commerce to identify opportunities for differentiation and long-term competitive advantage.
The Details:
Location: We are based in Seattle, WA. While we prefer local candidates, we are flexible on location
Hours: Typical business hours, flexibility required
Physical requirements: Ability to handle both long periods of sitting and long periods of screen time
Travel requirements: Up to 25%
What you’ll bring to the table:
10+ years of progressive product management experience in eCommerce, with at least 5 years in a leadership role.
Deep expertise in digital product strategy, personalization platforms (e.g., CDPs, recommendation engines), and guided commerce.
Proven track record of launching scalable, customer-facing products that drive measurable revenue and retention impact.
Experience managing and mentoring product teams in agile environments.
Strong technical fluency; able to translate business needs into requirements for engineering and data science.
Analytical mindset with experience in A/B testing, KPI development, and incrementality testing.
Excellent communication, executive presence, and stakeholder management skills.
What can help you really stand out:
Experience with global eCommerce platforms such as Shopify Plus, SFCC, or similar.
Hands-on knowledge of AI/ML applications in personalization, guided commerce, or loyalty ecosystems.
Background in beauty, skincare, or CPG industries.
Strong understanding of omnichannel commerce and marketplace dynamics (Amazon, Sephora.com, etc.).
Approximate Salary Range Based on Experience and Location:
$215,000 - $225,000 USD/annually
#LI-NG1
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Senior Director - Product Management
How you’ll have an impact at Paula’s Choice:
At Paula’s Choice, we’re on a mission to transform the way people discover, shop, and experience skincare online. We’re searching for a Senior Director of Product Management to lead our global eCommerce, personalization, and guided commerce initiatives. This senior leader will own the product vision, strategy, and roadmap for delivering best-in-class digital shopping experiences that drive revenue, retention, and loyalty across DTC and omnichannel platforms.
This role will lead a team of product managers and partners cross-functionally with UX, Engineering, CRM, Data Science, and Marketing to bring innovation to life. From AI-powered personalization and diagnostic tools to seamless guided shopping journeys, you will create experiences that make every customer interaction feel uniquely tailored and high-value.
You’ll shape the future of a prestige beauty brand at a pivotal moment of global digital transformation.
As Senior Director of Product Management, a typical day might include a mix of the following:
Own the Product Strategy & Roadmap: Define and execute the multi-year product strategy for Paula’s Choice global eCommerce platform, personalization, and guided commerce experiences.
Champion Personalization: Drive adoption of AI-driven product recommendations, diagnostics, and customized routines that increase conversion, AOV, and lifetime value.
Build Guided Commerce: Develop intuitive shopping tools (quizzes, consultations, membership integrations, routine builders) that simplify decision-making and elevate the customer journey.
Lead & Inspire Teams: Manage, coach, and scale a high-performing team of product managers and cross-functional pods, ensuring agile ways of working and a culture of innovation.
Cross-Functional Leadership: Partner with global stakeholders in Marketing, CRM, Engineering, Creative; Retail to deliver connected, customer-first experiences across DTC, Amazon, and Sephora.
Measure What Matters: Establish success metrics, oversee experimentation frameworks, and use data to inform decisions and demonstrate ROI of product investments.
Future-Proof Our Experiences: Stay ahead of trends in personalization, AI, and guided commerce to identify opportunities for differentiation and long-term competitive advantage.
The Details:
Location: We are based in Seattle, WA. While we prefer local candidates, we are flexible on location
Hours: Typical business hours, flexibility required
Physical requirements: Ability to handle both long periods of sitting and long periods of screen time
Travel requirements: Up to 25%
What you’ll bring to the table:
10+ years of progressive product management experience in eCommerce, with at least 5 years in a leadership role.
Deep expertise in digital product strategy, personalization platforms (e.g., CDPs, recommendation engines), and guided commerce.
Proven track record of launching scalable, customer-facing products that drive measurable revenue and retention impact.
Experience managing and mentoring product teams in agile environments.
Strong technical fluency; able to translate business needs into requirements for engineering and data science.
Analytical mindset with experience in A/B testing, KPI development, and incrementality testing.
Excellent communication, executive presence, and stakeholder management skills.
What can help you really stand out:
Experience with global eCommerce platforms such as Shopify Plus, SFCC, or similar.
Hands-on knowledge of AI/ML applications in personalization, guided commerce, or loyalty ecosystems.
Background in beauty, skincare, or CPG industries.
Strong understanding of omnichannel commerce and marketplace dynamics (Amazon, Sephora.com, etc.).
Approximate Salary Range Based on Experience and Location:
$215,000 - $225,000 USD/annually
#LI-NG1