Senior Director of Marketing Technology

The Senior Director of Marketing Technology is a thought leader with global oversight for establishing and directing the vision, strategy, and execution of Workiva’s global marketing technology. This role will lead the charge within Workiva’s global marketing organization to ensure a frictionless customer journey with a best in class technology stack. Owning the strategy and roadmap, this role will enhance and improve the marketing tech stack through gap analysis, tool selection, seamless data flow, performance reporting, integration planning, and optimization of existing systems. Collaborates with key internal contacts across Workiva and leads the relationship between Workiva and marketing technology vendors.

What You’ll Do

• Develops and executes the global strategy for the marketing technology stack to align to corporate goals

• Works across teams to facilitate and provide direction on gap analysis, solution selection, implementation management, and ongoing roadmap optimization

• Owns governance, promotion, adoption of our marketing tools among marketers and marketing analysts, including documentation, rollout of new tools, and process creation

• Partners with Marketing, Procurement, IT, and Business Operations teams to understand and align business strategies and organizational goals with technology solutions

• Evaluates existing stack based on growth needs in EMEA and APAC, identifying gaps and forecasting technology requirements to enable global growth and alignment

• Directs annual gap review and creates multi-year technology roadmap, collaborating with key players and forecasting barriers to scale

• Translates business needs to technical requirements to guide system selection, and facilitate discovery of technical, resourcing, and other key considerations during evaluation

• Oversees and manages relationships with key technology vendors, senior and executive leadership, and cross-team operational stakeholders

• Forecasts and reports on technology performance, including ROI and implementation roadmap

• Leads Quarterly Business Review (QBRs) or solution evaluations with stakeholders and vendors to align on needs, gaps, and next steps to optimize existing tech stack

• Recommends and executes cross-system best practices and workflows, leveraging automation to ensure a continuous data flow between core Workiva systems and technologies

• Proactively improves the quality of reporting and data by evaluating and identifying potential enhancements to future-proof business needs

What You'll Need

 Minimum Qualifications         

• Bachelor’s degree 

• 12+ years progressive experience in marketing technology or closely related field

Preferred Qualifications

• Master's degree preferred

• Proven history scaling a marketing technology stack across multiple global regions

• Experience in a fast-growing SaaS company with revenues of $1B or more

• Proven experience creating and operationalizing global marketing strategies, including marketing automation, lead lifecycle, web and digital optimization, and martecs, and scaling/adapting across regions and languages

• Experience mapping and understanding relational database systems, including Salesforce, Marketo, Google Analytics or similar tools

• Experience working with marketing, sales, sales enablement, sales operations, customer success, and technical stakeholders to develop processes for a high-growth marketing organization; exceptional problem-solving skills are essential

• Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization

Travel Requirements & Working Conditions

• Minimal travel, less than 10%

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You’ll Be Rewarded

✅ Salary range in the US: $174,000.00 - $296,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.  

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

#LI-HS2