Senior Director - Marketing Insights & Analytics
To see similar active jobs please follow this link: Remote Marketing jobs
About You
The Senior Director, Marketing Analytics & Insights will contribute to Nutrafol’s growth by identifying actionable insights that enhance the customer experience and drive revenue growth across the organization's various sales channels. The ideal candidate will have a passion for understanding consumer behaviors, a consistent track record of successfully tackling complex measurement challenges in digital channels, and a strong foundation in the B2C/DTC e-commerce space.
The ideal candidate is data-driven, results-oriented, and comfortable operating across all levels of the business, from strategic to tactical. Reporting to the VP of Data & Insights, this role will be filled by a high performer with experience developing tools to predict revenue and spend recommendations, identifying and quantifying high-value actions, and identifying and understanding the behavior of audience segments/cohorts.
The team's perfect fit is someone who is energized by working with fast-paced, entrepreneurial teams with a high degree of ownership. This role requires comfort working with complex challenges, appreciation of white space, and the ability to work with stakeholders across marketing, technology, and business roles.
Responsibilities:
Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals
Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value
Own and develop a robust revenue forecasting model that supports leadership in understanding how we are performing within a current month and where we are estimated to land for the year, based on historical trends and forward-looking assumptions
Continually evolve analytics processes and tools in innovative ways; incorporating new sources of data and scientifically validated assumptions to improve understanding of Nutrafol’s digital business and customers
Leverage analyses and insights to support improvements in customer experience and e-commerce revenue growth
Identify and understand the behavior of buyer segments/cohorts
Work in collaboration with team leads of Growth Marketing, Product Marketing, Brand Marketing, Retention Marketing, and Digital Product in order to realize the company’s strategic vision
Manage a team who is responsible for mining Nutrafol.com traffic, engagement, and sales data to drive actionable insights on a product, category and general business level
Partner with the Business Intelligence team to deliver meaningful customer insights through development of automated and ad-hoc reports
Partner with Data Engineering to bring various models / tools / data science practices to life in an automated fashion via the data warehouse
Requirements:
Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline
10-12 years of hands-on experience in digital marketing analytics within the eCommerce space
5+ years of experience managing team members
Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance
Experience with predictive analytics and digital experience personalization
Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools
Strong analytical skills and ability to synthesize data and simplify findings to solve business issues or identify opportunities
Experience in building reports and visualizations using Tableau
Expert knowledge of digital analytics, including systems like Google Analytics and Mixpanel
Detail oriented with a high degree of accuracy
Demonstrated sense of urgency and accountability to deliver strong results
Extremely proficient in Excel
Strong working knowledge of the full Microsoft Office suite (MS Word, PowerPoint, etc.) and Google Suite
Preferred:
Experience with DTC and/or subscription-based businesses
About the job
Senior Director - Marketing Insights & Analytics
To see similar active jobs please follow this link: Remote Marketing jobs
About You
The Senior Director, Marketing Analytics & Insights will contribute to Nutrafol’s growth by identifying actionable insights that enhance the customer experience and drive revenue growth across the organization's various sales channels. The ideal candidate will have a passion for understanding consumer behaviors, a consistent track record of successfully tackling complex measurement challenges in digital channels, and a strong foundation in the B2C/DTC e-commerce space.
The ideal candidate is data-driven, results-oriented, and comfortable operating across all levels of the business, from strategic to tactical. Reporting to the VP of Data & Insights, this role will be filled by a high performer with experience developing tools to predict revenue and spend recommendations, identifying and quantifying high-value actions, and identifying and understanding the behavior of audience segments/cohorts.
The team's perfect fit is someone who is energized by working with fast-paced, entrepreneurial teams with a high degree of ownership. This role requires comfort working with complex challenges, appreciation of white space, and the ability to work with stakeholders across marketing, technology, and business roles.
Responsibilities:
Oversee the development of key analyses using data, insights, measurement, and data science to influence and support the organization's marketing strategy and align with overall business goals
Lead the design and application of innovative solutions in areas such as attribution, media mix modeling, media spend planning, incrementality, experimentation, and lifetime value
Own and develop a robust revenue forecasting model that supports leadership in understanding how we are performing within a current month and where we are estimated to land for the year, based on historical trends and forward-looking assumptions
Continually evolve analytics processes and tools in innovative ways; incorporating new sources of data and scientifically validated assumptions to improve understanding of Nutrafol’s digital business and customers
Leverage analyses and insights to support improvements in customer experience and e-commerce revenue growth
Identify and understand the behavior of buyer segments/cohorts
Work in collaboration with team leads of Growth Marketing, Product Marketing, Brand Marketing, Retention Marketing, and Digital Product in order to realize the company’s strategic vision
Manage a team who is responsible for mining Nutrafol.com traffic, engagement, and sales data to drive actionable insights on a product, category and general business level
Partner with the Business Intelligence team to deliver meaningful customer insights through development of automated and ad-hoc reports
Partner with Data Engineering to bring various models / tools / data science practices to life in an automated fashion via the data warehouse
Requirements:
Bachelor's degree in marketing, statistics, mathematics, economics or other quantitative discipline
10-12 years of hands-on experience in digital marketing analytics within the eCommerce space
5+ years of experience managing team members
Deep understanding of statistical methods and experiment design to measure cross-channel marketing performance
Experience with predictive analytics and digital experience personalization
Advanced capabilities in extracting and manipulating large data sets using SQL or similar tools
Strong analytical skills and ability to synthesize data and simplify findings to solve business issues or identify opportunities
Experience in building reports and visualizations using Tableau
Expert knowledge of digital analytics, including systems like Google Analytics and Mixpanel
Detail oriented with a high degree of accuracy
Demonstrated sense of urgency and accountability to deliver strong results
Extremely proficient in Excel
Strong working knowledge of the full Microsoft Office suite (MS Word, PowerPoint, etc.) and Google Suite
Preferred:
Experience with DTC and/or subscription-based businesses