Senior Director - Growth Marketing

Who You Are

You are a marketing leader who loves building from the ground up and bringing strategy to life through thoughtful, disciplined execution. You are energized by shaping how growth is delivered across digital programs, campaigns, and account-based initiatives—and by working alongside smart, collaborative teams to turn ideas into impact.

You bring a strong marketing foundation with the sales acumen needed to align closely to go-to-market priorities. You understand how demand is created over time and how early momentum—built through digital presence, targeted campaigns, and consistent messaging—sets Sales up for more productive, higher-quality conversations.

You thrive in highly collaborative environments and enjoy working across disciplines, partnering closely with Sales, Engineering, Strategic Alliances, and Marketing to ensure programs are grounded in real market needs and technical realities. You are comfortable leading teams, setting direction, and rolling up your sleeves when needed.

You are excited by the opportunity to shape a growth engine that scales—one that balances near-term acceleration with long-term impact, and that evolves as the business grows.

About The Role

The Senior Director of Growth Marketing is responsible for building and scaling Myriad360’s growth engine across digital strategy, corporate campaigns, and account-based growth.

This role sits at the front of the go-to-market flywheel—creating momentum through targeted campaigns, digital programs, and audience engagement that support opportunity acceleration and net-new logo acquisition. By the time prospects engage with Sales, they should already recognize Myriad360, understand our value, and be primed for meaningful conversations.

You will unify digital execution, campaign strategy, and growth activation under a single growth mandate, shaping how marketing shows up across the business and how growth is delivered at scale. Working closely with Sales, Engineering, Strategic Alliances, Field & Partner Marketing, and Corporate Marketing, this leader ensures campaigns are aligned to real market opportunities while maintaining a strong marketing foundation that fuels both short-term results and long-term growth.

This role shapes how growth is built, delivered, and scaled at Myriad360 - working alongside exceptional teams to create a durable growth engine that fuels the business today and into the future.

What You’ll Lead & Own

Growth Marketing Strategy

• Define and lead Myriad360’s growth marketing strategy across digital, corporate campaigns, and account-based initiatives

• Translate GTM priorities and sales plays into focused, executable growth programs

• Partner closely with Sales leadership to align campaigns to territory focus, account priorities, and active pursuits

Digital Marketing Leadership

• Directly manage the Digital Marketing team, providing clear vision, prioritization, and support

• Maintain visibility into digital platforms and promotional programs owned by the Digital Marketing team

• Oversee digital strategy and execution across:

  • Paid media and digital placements

  • Email and nurture programs

  • Website strategy as a credibility and deal-support engine

  • Retargeting and account activation

• Ensure digital and promotional efforts are aligned to growth priorities, corporate campaigns, and sales motions

Corporate Campaign Ownership

• Own all corporate growth campaigns from strategy through execution

• Ensure campaigns are cohesive, timely, and aligned to sales focus and market opportunities

• Establish strong feedback loops with Sales to continuously refine targeting, messaging, and execution

Account-Based Marketing (ABM)

• Stand up and evolve Myriad360’s ABM strategy, starting with focused pilots and a clear path to scale

• Define account tiers, targeting frameworks, and engagement plays in collaboration with Sales

• Ensure ABM supports territory penetration, multi-stakeholder buying groups, and partner motions

Growth Activation Function Leadership

• Build and lead a new Growth Activation Specialists function (2 hires to start)

•  This team is responsible for executing:

  •  Corporate campaigns

  •  Partner campaigns 

  •  Audience acquisition and account activation programs

• Establish playbooks, execution standards, and SLAs to ensure speed, consistency, and quality

Partner & Cross-Functional Collaboration

• Partner with the VP of Field & Partner Marketing to operationalize partner-led campaigns

• Collaborate with sales/engineering/partner marketing to align campaigns to joint solutions and partner priorities

• Work closely with Engineering to ensure campaigns reflect technical realities and solution strengths

• Partner with Corporate Marketing on messaging, content activation, and thought leadership

Marketing Technology & Platform Strategy

• Oversee growth marketing requirements for the MARTECH ecosystem

• Ensure strong orchestration across CRM, automation, paid media, ABM, intent, and analytics tools

• Drive clarity in attribution, insights, and execution speed through disciplined ownership

What Success Looks Like

•  Increased meetings in target accounts

•  Campaigns actively supporting sales priorities and pursuits

•  Prospects recognizing Myriad360 before first contact

Other responsibilities include: 

• Contributing to annual planning, budgeting, and GTM strategy with a growth marketing perspective

• Partnering with SalesOps on attribution models, reporting frameworks, and insight generation

• Establishing operating rhythms (planning cadences, retrospectives, QBRs) across Growth and Digital teams

• Evaluating and recommending tools, platforms, and partners to improve execution speed and impact

• Maintaining awareness of promotional and experiential programs within the Digital Marketing organization to ensure alignment with broader growth initiatives

• Ensuring brand consistency while enabling flexibility for sales- and partner-led execution

• Staying current on evolving digital, ABM, and growth marketing best practices and technologies

• Representing Growth Marketing in cross-functional forums and executive discussions

• Supporting talent development through coaching, feedback, and career pathing

• Complete ongoing security awareness training and comply with company policies to the requirements section

• Identify and escalate security risks to the appropriate Executive Leadership Team member and actively contribute to remediation efforts

• Other duties as assigned

Desired skills and experience: 

• 10+ years of progressive B2B marketing experience in technology or services environments

• Extra credit if experienced within a solution provider or OEM ecosystem

• Proven experience leading digital marketing teams and complex, multi-channel campaigns

• Hands-on expertise across paid media, email, web, retargeting, and integrated growth programs

• Experience standing up or scaling account-based marketing (ABM) initiatives

• Demonstrated success building and leading teams, including new functions

• Strong understanding of go-to-market strategy, sales motions, and partner ecosystems

• Experience working cross-functionally with Engineering and Strategic Alliances

• Familiarity with modern marketing and sales technology stacks (CRM, automation, ABM, analytics)

• Strong communication skills with the ability to align stakeholders and influence outcomes

• Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus

Key Attributes

• Builder mentality - energized by creating teams, systems, and structure from the ground up

• Collaborative leader - thrives working across Sales, Engineering, Strategic Alliances, and Marketing

• Strategic and hands-on - equally comfortable setting direction and rolling up sleeves

• Sales-aware marketer - understands how deals move without trying to run Sales

• Clear operator - brings focus, prioritization, and calm to complex initiatives

• Data-informed decision maker - uses insight to guide action without chasing vanity metrics

• Trusted leader - earns confidence through consistency, transparency, and follow-through

Must be based in the United States.  

A Little About Us

Our mission is to challenge and enable our employees to achieve great things.

We live and breathe our core values:

• We Before Me: We demonstrate empathy through our actions and solicit diverse voices and opinions. We put ourselves in each other’s shoes, readily admit our mistakes, and generously share our time and knowledge.

• Dare To Be Great: We are big-picture thinkers who focus on solutions to problems. We solicit and offer actionable feedback to others without hesitation. We embrace opportunities to improve ourselves, our teams, and our work. We aim to be the best of the best.

• Own It: We set clear expectations, communicate proactively, and follow through on our commitments. We take pride in the experiences we create and the outcomes we deliver. We are personally invested in the success of our team and our clients. We iterate to deliver ever better results.

We are consistently listed among Inc & Crain's 'Best Places to Work' and we're proud of our accessible & engaged executive team. We believe in cultivating an atmosphere of inclusion and providing an environment that enables every employee to work to the best of their ability.

Some of Our Benefits

• Unlimited Paid Time Off (PTO)

• Incentive compensation plans for all employees

• Zero-cost employer-covered health insurance

• Company-funded 401k contributions

• Annual BYOD (Bring Your Own Device) reimbursement up to $500

• Paid Parental Leave 

• Transparent, candid culture with 1:1 coaching, performance reviews, and a consistent feedback loop  

• Quirky, diverse, respectful, high-performing coworkers you’ll want to achieve greatness with!

Pursuant to the NYC Pay Transparency Law, the base salary range in New York City for this position is $140,000- $160,000 base salary plus opportunities for bonus and/or commission. Compensation in other geographies may vary.

Myriad360 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.