Senior Digital Marketing Manager
General Summary:
The Senior Digital Marketing Manager plays a key role in planning, executing, and optimizing ConnectWise’s paid media initiatives. Reporting to the Senior Director of Demand Generation, this position works closely with the Team Lead of Digital Marketing and agency partners to develop strategies that drive brand awareness, engagement, and pipeline growth. The role focuses on managing day-to-day performance across Connected TV (CTV), YouTube, display, review sites, and paid social channels, while providing as-needed support for paid search efforts. Success in this role requires strong analytical skills, cross-functional collaboration, and the ability to translate marketing goals into measurable media performance.
Essential Duties and Responsibilities:
Partners with the Team Lead of Digital Marketing and paid media agency to execute full-funnel strategies across Connected TV (CTV), YouTube, programmatic and direct display, review sites, and paid social.
Supports paid search initiatives as needed, collaborating with internal stakeholders and the agency to ensure alignment with broader marketing goals.
Reviews and interprets campaign performance data to identify insights, implement optimizations, and recommend strategies that drive reach, engagement, and conversion metrics.
Partners across creative teams, agencies, and Demand Generation Managers to ensure content is performing as needed and optimized to achieve media objectives.
Manages the development and execution of paid media campaigns, ensuring accuracy, timeliness, and alignment with overall marketing objectives.
Manages in-platform budgets to ensure pacing and spend accuracy across campaigns, holding agencies accountable for delivery and performance within approved allocations.
Collaborates with operations and web teams to ensure accurate attribution, conversion tracking, and conversion rate optimization (CRO) across campaigns.
Oversees monthly insertion orders, ensuring campaign pacing, spend, and performance align with financial and marketing targets.
Communicates campaign status, results, and recommendations to internal stakeholders and leadership.
Supports the rollout and adoption of new ad serving platforms and campaign management tools, and performs other duties as assigned.
Serves as a paid media subject matter expert, helping cross-functional stakeholders interpret performance insights and apply media best practices.
Working Conditions:
Remote/Hybrid Depending on location
EST working hours
Travel- 1-2x/year to HQ
About the job
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Senior Digital Marketing Manager
General Summary:
The Senior Digital Marketing Manager plays a key role in planning, executing, and optimizing ConnectWise’s paid media initiatives. Reporting to the Senior Director of Demand Generation, this position works closely with the Team Lead of Digital Marketing and agency partners to develop strategies that drive brand awareness, engagement, and pipeline growth. The role focuses on managing day-to-day performance across Connected TV (CTV), YouTube, display, review sites, and paid social channels, while providing as-needed support for paid search efforts. Success in this role requires strong analytical skills, cross-functional collaboration, and the ability to translate marketing goals into measurable media performance.
Essential Duties and Responsibilities:
Partners with the Team Lead of Digital Marketing and paid media agency to execute full-funnel strategies across Connected TV (CTV), YouTube, programmatic and direct display, review sites, and paid social.
Supports paid search initiatives as needed, collaborating with internal stakeholders and the agency to ensure alignment with broader marketing goals.
Reviews and interprets campaign performance data to identify insights, implement optimizations, and recommend strategies that drive reach, engagement, and conversion metrics.
Partners across creative teams, agencies, and Demand Generation Managers to ensure content is performing as needed and optimized to achieve media objectives.
Manages the development and execution of paid media campaigns, ensuring accuracy, timeliness, and alignment with overall marketing objectives.
Manages in-platform budgets to ensure pacing and spend accuracy across campaigns, holding agencies accountable for delivery and performance within approved allocations.
Collaborates with operations and web teams to ensure accurate attribution, conversion tracking, and conversion rate optimization (CRO) across campaigns.
Oversees monthly insertion orders, ensuring campaign pacing, spend, and performance align with financial and marketing targets.
Communicates campaign status, results, and recommendations to internal stakeholders and leadership.
Supports the rollout and adoption of new ad serving platforms and campaign management tools, and performs other duties as assigned.
Serves as a paid media subject matter expert, helping cross-functional stakeholders interpret performance insights and apply media best practices.
Working Conditions:
Remote/Hybrid Depending on location
EST working hours
Travel- 1-2x/year to HQ