Senior Data Analyst - Marketing

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!  

What You'll Be Doing:

• Empowering the team with actionable insights about our users and their behavior, to support acquisition, engagement, retention, and monetization initiatives

• Analyzing business trends and understanding drivers

• Formulating and proving or ruling out hypotheses of business drivers, acting as a proactive partner to the marketing team

• Sharing findings, insights and recommendations across the broader organization, including to executive stakeholders

• Standardizing reporting metrics based on key business objectives

• Monitoring KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress

• Working with the lifecycle team to build experimentation test plans and readouts on experiments to drive user engagement, with particular focus on email, push notifications, and in app messaging

• Identifying technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions

• Developing an attribution strategy including MMM and MTA

Requirements:

• 4+ years of work experience in statistical or data analysis for B2C teams

• Experience working with a digital marketing analytics team 

• Proficiency with SQL 

• Proficiency in creating, maintaining, and supporting data visualizations and interactive dashboards with tools like Looker 

• An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts 

• Strong attention to detail, analytical, and a problem solver 

• Experience with UTM tracking and attribution approaches 

• Experimentation experience 

• Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing 

Bonus Points:

• Functional experience in Google Analytics 

• Experience with Braze or other similar tools 

• Experience with analytics platforms such as Amplitude or MixPanel 

• Experience with modern Data Warehouses like BigQuery, Redshift, or Snowflake

• Experience with transformation tools like dbt or Dataform 

What We Offer:

•  A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity. 

• Physical & mental well-being including health, dental and vision benefits

• Trail Days: First Friday of each month to hit the trails! 

• Unlimited PTO 

• Flexible parental leave 

• Annual continuing education stipend 

• Discounts on subscriptions and merchandise for you and your friends & family

• An authentic investment in you as a human being and your career as a professional

$140,000 - $170,000 a year

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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