Senior CRO Specialist – Growth & Conversion Optimization

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

1. Mission

The Sr CRO Expert plays a critical role in owning conversion performance across the customer journey, acting as a strategic partner to Growth, Product, Acquisition, Creative and Data teams.

This role is not execution-only. The mission is to identify conversion problems, define high-impact hypotheses, prioritize experiments based on business impact, and drive alignment so that the CRO team and squads execute the right tests at the right time.

The Sr CRO Expert operates with a business-first mindset, understanding funnels, user behavior, creative impact, and acquisition dynamics — translating insights into actionable experimentation roadmaps that improve CVR, revenue per session, and profit per visitor at scale.

2. Core Accountabilities

A. CRO Strategy & Experimentation Ownership

• Own the end-to-end CRO thought process: problem identification → hypothesis → prioritization → alignment → execution → analysis.

• Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging).

• Define clear hypotheses grounded in data + qualitative insights, not opinions.

• Prioritize tests based on expected business impact, not just ease of implementation.

B. Cross-Functional Leadership (Key Shift vs Old Scorecard)

• Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams.

• Partner closely with:

  • Acquisition & Creative → angles, hooks, messaging alignment with on-site experience.

  • Product & CRO execution team → translate hypotheses into executable tests.

• Lead CRO discussions without owning all execution directly.

This role does not build everything — it ensures the right things get built and tested.

C. Testing System & Quality Bar

• Ensure testing rigor: clean setups, correct KPIs, proper segmentation, and reliable conclusions.

• Maintain a high-quality testing backlog (not inflated volume).

• Push back on low-impact or poorly framed tests.

• Standardize documentation: hypothesis, expected outcome, learnings, next actions.

D. Data, Insight & Decision-Making

• Analyze behavioral data, funnels, test results and qualitative signals.

• Connect CRO learnings with revenue, acquisition efficiency, and retention signals.

• Work comfortably with incomplete data and still move forward.

E. CRO Evangelization & Culture

• Raise the CRO maturity across teams.

• Help non-CRO teams think in hypotheses and experimentation.

• Contribute to a culture of fast learning, ownership, and accountability.

3. 30-60-90 Day Expectations

First 30 Days – Context & Diagnosis

• Full onboarding on brands, funnels, traffic sources, and experimentation history.

• Understand how CRO, Acquisition, Creative and Product currently interact.

• Review historical tests: what worked, what didn’t, and why.

• Identify top 3–5 conversion bottlenecks with highest business impact.

• Actively participate in CRO and Growth rituals.

60 Days – Ownership & Direction

• Independently propose and defend a prioritized CRO roadmap.

• Lead hypothesis definition for high-impact tests (even if execution is delegated).

• Drive alignment across teams on CRO priorities.

• Ensure tests launched are meaningful, not just “busy work”.

• Begin influencing broader Growth and Product decisions with CRO insights.

90 Days – Impact & Leadership

• Own CRO decision-making for key funnels.

• Demonstrate measurable impact on CVR, RPS, PPV or downstream metrics.

• Be a trusted CRO voice in Growth and Product discussions.

• Actively challenge assumptions and push the organization toward better experimentation.

Must-Have Experience

• 4–6+ years in CRO, experimentation, growth, or performance-driven environments.

• Experience working in high-volume, fast-paced eCommerce or DTC businesses.

• Proven ability to:

  • Diagnose funnel problems.

  • Define strong hypotheses.

  • Prioritize based on business impact.

• Comfortable working beyond pure CRO tools (funnels, acquisition context, creative logic).

Key Skills & Abilities

CRO Technical Skills

• A/B and Multivariate Testing (e.g., VWO, Google Optimize, Optimizely, Convert)

• Web Analytics (Google Analytics, Mixpanel, Hotjar, Looker, etc.)

• Behavioral Research (Session recordings, heatmaps, funnel analysis)

• Conversion Funnel Optimization (from first touch to thank-you page)

• Personalization & Targeting Tools (e.g., Dynamic Yield, Adobe Target – nice to have)

• Landing page experimentation and form optimization

• Experience working with developers on testing frameworks (e.g., client-side/server-side tests)

Ideal Profile Summary

This person:

• Thinks like an owner, not an executor.

• Is comfortable with ambiguity and imperfect data.

• Can say “this test doesn’t make sense” — and explain why.

• Understands CRO as part of a bigger growth system, not a silo.

• Has strong judgment, not just tool knowledge.

What we offer:

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

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