Position Summary

Position Summary

The Senior Commercial Marketing Manager, Instrument Tracking Systems & Service, is the commercial owner of ASP’s connectivity ecosystem in North America— products would include all applicable surgical instrument tracking systems (examples include but not limited to Sonar, SPM, Censis, etc.) This candidate would have prior experience with ITS workflows, cloud-based connectivity platforms, and connected capital devices. This role sits at the critical intersection of marketing, IT, service, cybersecurity, and clinical workflow, ensuring scalable adoption and reliable performance of ASP’s connected solutions. Candidate will lead the commercial strategy, onboarding playbooks, field enablement, and GTM execution for ASP’s cloud-connected services while partnering closely with Upstream Product Management, IT, R&D, Service, and healthcare IT teams to ensure connectivity readiness and product reliability across the customer lifecycle.

This role requires someone who has experience with how surgical instrument tracking systems work, why they’re essential in sterile processing/OR workflows, and how to translate technical integration details into customer-ready value propositions. Candidate must have experience working with cybersecurity requirements, SaaS platforms, troubleshooting connectivity issues, and bringing clarity to complex, cross-functional integrations. Because Service and Connectivity are deeply intertwined, this leader will partner with Field Service, remote support teams, and vendors to ensure uptime, onboarding quality, and seamless customer experiences.

Duties and Responsibilities

Platform, Connectivity & Vendor Leadership 

• Serve as the US commercial owner for connectivity platforms, including (but not limited to Sonar SPM, Censis) and other platform integrations, and cloud-based interoperability. 

• Partner with IT, Service, and Upstream PM on connectivity troubleshooting, root-cause patterns, release readiness, and implementation pathways. 

• Lead the commercial integration of SaaS and cloud-based connectivity offerings, including architecture understanding, customer onboarding workflows, and adoption measurement. 

• Translate cybersecurity requirements into customer-facing messages, working with IT Security to support customer risk assessments and technical reviews. 

• Act as primary commercial liaison with external ITS vendors, managing roadmap alignment and value realization. 

Commercial Strategy & Go-to-Market Leadership 

• Build and execute downstream strategies for Connectivity & Service, spanning capital, software, consumables, and subscription models. 

• Lead GTM strategy for new connected features, software releases, cloud enhancements, and new integrations. 

• Craft differentiated value propositions that resonate with IT, clinical leadership, sterile processing, perioperative services, and supply chain. 

• Own messaging for cybersecurity posture, data flows, cloud architecture, uptime, and reliability. 

• Develop and execute voice of customer to drive strategy, sales enablement and marketing initiatives 

Customer Implementation, Integration & Adoption

• Partner with Service, IT, Sales, and Clinical to deliver a seamless connectivity implementation pathway—from discovery → IT intake → integration → validation → training → activation. 

• Create field-ready technical guidance on: 

  • Connectivity setup and troubleshooting 

  • Network prerequisites 

  • Integration logic with SPM/Sonar and Censis 

  • Cloud connectivity workflows 

  • How instrument tracking systems are used and why they matter · Ensure connectivity and service issues are tightly integrated into commercial messaging and Field Service readiness. 

Sales & Field Enablement 

• Build a complete enablement suite: integration one-pagers, troubleshooting quick-guides, cybersecurity FAQs, pricing/packaging tools, cloud-readiness guides, competitive positioning, ROI models. 

• Train Sales, Service, and Clinical teams on how connected products work—including cybersecurity basics, cloud concepts, integrations, and clinical workflow impacts. · Support account planning, top opportunity acceleration, and technical deal support. 

KPI Ownership & Business Performance 

• Define and track KPIs including: 

  • Connectivity attach 

  • Time-to-activation 

  • Integration uptime (as reported by Service/vendors) 

  • Cloud platform utilization 

  • Software subscription metrics (SaaS) 

  • Field escalation trends

• Own QBR performance story and commercial insights. 

Cross-functional Leadership 

• Work with cross functional leaders and stakeholders to ensure to create, socialize and steer a team to support the NA strategy, business and customers 

• Collaborate with Upstream PM and IT to influence cloud connectivity features, cybersecurity updates, and integration roadmap. 

• Ensure Service teams are prepared for each release with field-ready technical and commercial guidance.

•  Act as a change agent, championing the transformation from hardware-only to connected device + SaaS ecosystem. 

Training & Education 

• Partner with Clinical Education team, sales, KOLs, Vendors, Global team to develop education and deploy to NA sales team. 

• Create excitement and enthusiasm around connectivity and service and drive engaged training at annual KOM and throughout the year via spotlight calls and other ad hoc learning 

• Embody being a trust partner to sales and customers through hands on partnership in the field and virtually

Qualifications

• 6+ years of experience in marketing and content creation or 3 years of healthcare SW/SAAS sales, healthcare IT experience, etc. 

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Pay Range The salary range for this position (in local currency) is 133,600.00 - 248,500.00