Senior Brand Campaign Manager
To see similar active jobs please follow this link: Remote Marketing jobs
An overview of this role
We are seeking an experienced Brand Campaign Manager to lead GitLab’s always-on brand marketing program. In this role, you will be instrumental in shaping GitLab’s brand presence and driving meaningful engagement with our target audience. Working in partnership with teams across the organization, you’ll help build awareness and consideration by creating and activating compelling, memorable content and campaigns.
What You’ll Do
Oversee always-on brand marketing program focused on building awareness and consideration among key target audiences
Create and implement comprehensive media strategies to reach and engage new audiences
Build and activate multi-channel media plans that support the buyer’s journey from awareness to consideration in partnership with the Digital Marketing team
Develop strategy for amplifying events and launches across digital and out-of-home media
Foster and maintain strategic relationships with media partners and vendors, including contract negotiation and opportunity assessment
Deploy and manage marketing campaigns across digital channels, including programmatic, native, paid social, CTV, and out-of-home media
Drive continuous improvement through regular A/B testing across channels, performance analysis and optimization, and ongoing campaign measurement and reporting
Work closely with the Demand Generation team to create a seamless handoff from brand-to-demand via sequential messaging and retargeting
Contribute to GitLab’s transparent culture by maintaining comprehensive documentation in the company handbook
What You’ll Bring
7+ years of experience in digital marketing with demonstrated success in B2B brand marketing
Hands-on experience with media buying and trafficking across channels including direct media purchases, programmatic and social platform management, campaign setup and optimization, budget allocation and pacing, and performance monitoring
Extensive experience with A/B testing, experiment design, and campaign analysis
Proficiency working directly in digital marketing platforms and analytics tools (GA, Tableau)
Experience working in a metrics driven culture to evaluate success
Proven success working cross-functionally and connecting brand marketing initiatives to demand generation
Excellent relationship-building skills with internal stakeholders and external vendors
Passionate about learning the latest industry trends, emerging advertising technologies and best practices in media buying
Deep empathy for our audience of software development leaders
Strong project management, organizational, and communication skills
Impeccable eye for detail
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
About the job
Senior Brand Campaign Manager
To see similar active jobs please follow this link: Remote Marketing jobs
An overview of this role
We are seeking an experienced Brand Campaign Manager to lead GitLab’s always-on brand marketing program. In this role, you will be instrumental in shaping GitLab’s brand presence and driving meaningful engagement with our target audience. Working in partnership with teams across the organization, you’ll help build awareness and consideration by creating and activating compelling, memorable content and campaigns.
What You’ll Do
Oversee always-on brand marketing program focused on building awareness and consideration among key target audiences
Create and implement comprehensive media strategies to reach and engage new audiences
Build and activate multi-channel media plans that support the buyer’s journey from awareness to consideration in partnership with the Digital Marketing team
Develop strategy for amplifying events and launches across digital and out-of-home media
Foster and maintain strategic relationships with media partners and vendors, including contract negotiation and opportunity assessment
Deploy and manage marketing campaigns across digital channels, including programmatic, native, paid social, CTV, and out-of-home media
Drive continuous improvement through regular A/B testing across channels, performance analysis and optimization, and ongoing campaign measurement and reporting
Work closely with the Demand Generation team to create a seamless handoff from brand-to-demand via sequential messaging and retargeting
Contribute to GitLab’s transparent culture by maintaining comprehensive documentation in the company handbook
What You’ll Bring
7+ years of experience in digital marketing with demonstrated success in B2B brand marketing
Hands-on experience with media buying and trafficking across channels including direct media purchases, programmatic and social platform management, campaign setup and optimization, budget allocation and pacing, and performance monitoring
Extensive experience with A/B testing, experiment design, and campaign analysis
Proficiency working directly in digital marketing platforms and analytics tools (GA, Tableau)
Experience working in a metrics driven culture to evaluate success
Proven success working cross-functionally and connecting brand marketing initiatives to demand generation
Excellent relationship-building skills with internal stakeholders and external vendors
Passionate about learning the latest industry trends, emerging advertising technologies and best practices in media buying
Deep empathy for our audience of software development leaders
Strong project management, organizational, and communication skills
Impeccable eye for detail
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.