Senior B2B Product Marketing Manager

Snr B2B Product Marketing Manager 

What is VEED.IO?

VEED.IO is an online video editing platform with a simple mission: enabling anyone to create professional-looking videos. For too long, video creation has been inaccessible to so many people — you’ve had to download and learn complicated software, and buy expensive equipment. What if you could create a video in five minutes, right from your browser? That’s what we’re building here at VEED. We're already used by millions of creators around the world — from kids & grandparents, to ambitious YouTubers, to companies like Amazon & Google — all using our products to tell stories, create content and grow their audience. Since we started VEED six years ago, we’ve grown faster than we could have ever imagined. We’ve gone from one user to millions. From no revenue to over $35M ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 160+. And we’re still growing — we’d love for you to be a part of our journey.

The Role

We are looking for an experienced and passionate Snr B2B Product Marketing Manager to join our rapidly growing marketing team.  In this role, you will be responsible for developing and executing the go-to-market strategy for our product portfolio. You will work closely with the Product, Sales, and Strategy teams, and report to the VP of Marketing. If joining a successful, high growth company with the opportunity to grow, do career-defining work, and leave your mark excites you, then keep reading!

What you’ll do:

• Defining our core messaging and positioning

  • Develop and execute product positioning and messaging that differentiates VEED's products from its competitors in the market.

  • Develop and maintain a deep understanding of VEED's target audience and market trends to inform product strategy and messaging.

  • Define frameworks that help us position our products and features, and how we should talk about them. 

  • Help us tell the stories of our products and the people who use them - we want to talk about value, not tools. 

  • Create a product collateral suite to help the sales team nurture and close enterprise prospects. 

• Research

  • Develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities. 

  • Become the go-to expert on the needs, behaviour and motivations of our users, and market trends around videos and content creation. 

  • Continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem.

  • Monitor and report on market and competitor trends, and adjust product positioning and messaging accordingly.

• Go-To-Market Strategy

  • Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy.

  • Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, and sales presentations and any other product onboarding materials.

  • Work closely with the content marketing and social media team to create marketing materials, such as white papers, blogs, and social media posts, that effectively communicate VEED's value proposition and product benefits.

  • Manage product launches and releases, including coordinating cross-functional teams, creating launch plans, and executing go-to-market strategies.

• Collaboration

  • You will be the voice of product in marketing and the voice of marketing in product, helping keep our teams well aligned and working in sync. 

  • You’ll work closely with all the functions within marketing (content, social media, influencer, performance) to define strategies and collaborate on execution. 

  • Work closely with our CRM manager and activation team to create strategies for effectively onboarding and engaging with users post sign up. 

• Reporting

  • Measure and report on the success of product marketing initiatives, and adjust strategies as needed to meet business objectives.

  • Optimise based on learnings.

  • Maintain an experimental mindset to quickly test and learn, based on data.

What we’re looking for:

• 5+ years of experience in product marketing in a B2B SaaS or PLG company

• Familiarity with our key marketing channels: SEO, paid ads, email, influencer and social. 

• Track record of working closely with sales and revenue teams 

• Proven ability to develop and execute successful product marketing strategies that drive revenue growth

• Strong understanding of B2B marketing techniques and sales processes

• Familiarity with Hubspot preferred

• Excellent communication skills, with the ability to communicate complex ideas in a clear and concise manner

• Strong project management skills, with the ability to manage multiple projects simultaneously

• Self starter with ability to manage ambiguity effectively 

• Experience working with cross-functional teams, including product, sales, and customer success

Reach out if...

• You want to shape product marketing at a fast-growing company → You’ll be making a massive impact, and be helping to shape the role of marketing at VEED. You’ll be our first product marketing manager, but probably not the last, so it’s a great moment to join us.

• You have a proven track record → We're a young company and at this stage, we need people that have been through this before. You've worked on successful SaaS products and made them even better.

• You like to hustle and wear many hats → We’re growing fast and you have to be very comfortable in ambiguous environments and doing many different things. You set your own goals and your own agenda on how to achieve them.

• You’re happy to roll up your sleeves → We’re in building mode and there is lots to be done.  You need to be able to context switch comfortably from high level strategy to execution - whether that’s drafting copy or crunching numbers.

• You’re data driven and know how to apply the insights → You deeply understand the value of data and love talking to our customers. You like diving deep into things and know how to process that into actionable insights.

• You’re a strong storyteller  → and know how to create compelling content that brings products to life in a human and emotional way.

• You’re a superb communicator →  You will work with a group of super-talented product managers, marketers, salespeople, and support. Together you have to solve really complex problems, so you need to communicate well and be able to have good discussions with domain experts. You understand that good marketing is a product of both internal and external communication.

Come join us!

Our entire team is remote (with office hubs in London and Amsterdam, and co-working in Barcelona and Lisbon) You’ll have the freedom and autonomy you need to make decisions and do your best work. Our team is smart, energetic, extremely talented, and driven. We don’t take ourselves too seriously, but we all love what we do. Oh, one more thing! We would really encourage applications from ALL candidates. Our team is diverse in every way possible and we want to keep it that way :)