Senior Analyst - Digital Marketing

About the Role

As a Senior Analyst – Digital Marketing at Pearl, you will enhance the performance and expansion of our paid SEM initiatives by leading experiments, optimizing budgets, and identifying new growth opportunities. If you have a strong data-driven mindset and a proven ability to generate profitable results, we’d love to hear from you.

What You’ll Do

• Lead optimization and growth initiatives across Google Ads and Microsoft Ads

• Conduct audience and keyword research to identify SEM opportunities

• Design and run ad experiments; monitor landing page and product test impact

•  Manage PPC budgets using smart bidding to achieve target ROAS

• Analyze performance metrics using Google Ads, Excel, SQL, Power BI, and Google Analytics

• Collaborate with cross-functional teams and monitor industry trends

What We’re Looking For

• Bachelor’s/Master’s in Business, Marketing, Analytics, or related field

• 6–10 years of experience in Digital Marketing

• Strong hands-on experience with Google Search Ads, Microsoft Ads, GDN, YouTube, or Facebook Ads

• Advanced Excel skills and strong analytical mindset (segmentation, 80/20 approach)

• Working knowledge of SQL (preferred)

• Experience with Google Analytics, conversion tracking, and tag management

• Basic understanding of HTML, CSS, JavaScript; exposure to automation is a plus

• Familiarity with LLM tools (e.g., GPT) is an added advantage

• Proactive and result-oriented attitude