Search Engine Optimization (SEO) Manager

Our Opportunity

We are looking for a highly motivated and analytical SEO Manager who will own and execute the global content and technical SEO strategy for snyk.io and associated marketing domains. This role is key in how Snyk drives business outcomes from snyk.io and will be highly visible within the marketing organization. You’ll thrive off of making a positive impact, driving your strategy from ideation to fruition. 

Role location: London Area

You’ll Spend Your Time:

• Being an SEO enthusiast with a demonstrated track record of developing SEO programs that drive measurable audience growth and user engagement across multiple high-volume B2B site(s) while contributing to marketing pipeline generation goals.

• Developing and executing on-page B2B optimization strategies that increase Snyk’s search engine results rankings with our target buyers; increase prevalence of branded and unbranded terms in Google with a concentration on search intent that drive business.

• Monitoring daily performance metrics to understand SEO strategy performance; create and maintain dashboards; and for technical issues to resolve with a larger web team.

• Efficiently communicating with internal teams (Product Marketing, DevRel, Digital) to align goals, report on performance, and recommend/implement holistic data-driven SEO content and technical improvements.

• Regularly identifying opportunities, both evergreen and timely, based on trends, business needs, and world happenings.

• Conducting keyword research and competitive analysis to uncover opportunities for both content-led and product-led SEO strategies.

• Managing relationships with external partners and output of contractors & agencies supporting our teams with content, technical SEO, and schema.

What You’ll Need:

• 3-5 years of in-house SEO experience with a B2B website or equivalent agency experience. 

• Expert knowledge of tools like SEMRush, Deepcrawl/Lumar/Pi, ScreamingFrog, Google Analytics, Google Search Console etc.

• A deep understanding of how search engines crawl, render, index, and rank web pages.

• The ability to perform business requirements analysis and design.

• Excellent communication and organization skills.

• Versatile content writing skills and can understand deep technical concepts. 

• To be fluent in keyword research, market research, and competitor research.

• Technical SEO experience/understanding with the ability to liaise between marketing and web teams.

We’d be lucky if you’d have:

• Familiarity with the developer and/or security world. 

• Familiarity with content management systems.