Search & Discovery Marketing Manager for SEO/GEO
At Blackbaud, we’re evolving how people find, trust, and engage with our brand in the age of AI. As search transforms from traditional queries to AI-generated answers, we’re seeking an innovative Search & Discovery Manager to lead the charge. This role is for a forward-thinking search leader who thrives at the intersection of organic visibility, structured data, and artificial intelligence. You’ll shape a strategy that goes beyond traditional search—driving visibility across AI-powered engines like ChatGPT, Perplexity, and Gemini, while also activating brand presence in the places where LLMs learn: Reddit, Quora, YouTube, and other trusted open platforms. This is more than SEO. It’s reimagining how people discover truth in a world shaped by AI.
What you'll do:
Lead and evolve Blackbaud’s search & discovery strategy across web content, blogs, product pages, and knowledge hubs—with a focus on AI-powered discovery.
Extend organic visibility strategy to platforms that influence LLM training and responses, including Reddit, Quora, YouTube, LinkedInand other public forums.
Use generative AI tools and SEO platforms for keyword discovery, content optimization, and performance analysis.
Optimize content for SERP visibility, featured snippets, and emerging answer engine platforms (e.g., ChatGPT, Perplexity, Gemini).
Develop frameworks for schema markup, structured data, and content alignment with AI model preferences.
Collaborate with content, product marketing, brandand web teams to create strategic SEO/GEO roadmaps and content action plans for prioritized terms and prompts toscale search visibility and improve traffic quality.
Stay ahead of evolving trends in AI search and apply insights to strategy and execution.
Build performance dashboards and connect SEO/AEO efforts to measurable business outcomes, including pipeline and revenue impact.
What you'll bring:
5+ years of experience leading SEO in a B2B SaaS environment.
Deep understanding of on-page SEO, technical SEO, and content optimization strategies.
Familiarity with AEO (Answer Engine Optimization) principles and structured data best practices.
Experience managing or contributing to content visibility on platforms like Reddit, Quora, YouTube, and other LLM-relevant ecosystems.
Proficient with tools like Semrush, Ahrefs, Clearscope, Screaming Frog, and generative AI platforms (ChatGPT, Claude, Gemini, Perplexity).
Demonstrated ability to grow organic traffic and improve search rankings at scale.
Strong analytical and experimentation mindset with a focus on ROI and business alignment.
Exceptional collaboration and communication skills across cross-functional marketing and product teams.
Enthusiasm for learning, adapting, and leading in an evolving AI-driven search ecosystem.
#LI-REMOTE
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert:Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page athttps://careers.blackbaud.com/us/enor our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please emailblackbaudrecruiting@blackbaud.com.
The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program
About the job
Apply for this position
Search & Discovery Marketing Manager for SEO/GEO
At Blackbaud, we’re evolving how people find, trust, and engage with our brand in the age of AI. As search transforms from traditional queries to AI-generated answers, we’re seeking an innovative Search & Discovery Manager to lead the charge. This role is for a forward-thinking search leader who thrives at the intersection of organic visibility, structured data, and artificial intelligence. You’ll shape a strategy that goes beyond traditional search—driving visibility across AI-powered engines like ChatGPT, Perplexity, and Gemini, while also activating brand presence in the places where LLMs learn: Reddit, Quora, YouTube, and other trusted open platforms. This is more than SEO. It’s reimagining how people discover truth in a world shaped by AI.
What you'll do:
Lead and evolve Blackbaud’s search & discovery strategy across web content, blogs, product pages, and knowledge hubs—with a focus on AI-powered discovery.
Extend organic visibility strategy to platforms that influence LLM training and responses, including Reddit, Quora, YouTube, LinkedInand other public forums.
Use generative AI tools and SEO platforms for keyword discovery, content optimization, and performance analysis.
Optimize content for SERP visibility, featured snippets, and emerging answer engine platforms (e.g., ChatGPT, Perplexity, Gemini).
Develop frameworks for schema markup, structured data, and content alignment with AI model preferences.
Collaborate with content, product marketing, brandand web teams to create strategic SEO/GEO roadmaps and content action plans for prioritized terms and prompts toscale search visibility and improve traffic quality.
Stay ahead of evolving trends in AI search and apply insights to strategy and execution.
Build performance dashboards and connect SEO/AEO efforts to measurable business outcomes, including pipeline and revenue impact.
What you'll bring:
5+ years of experience leading SEO in a B2B SaaS environment.
Deep understanding of on-page SEO, technical SEO, and content optimization strategies.
Familiarity with AEO (Answer Engine Optimization) principles and structured data best practices.
Experience managing or contributing to content visibility on platforms like Reddit, Quora, YouTube, and other LLM-relevant ecosystems.
Proficient with tools like Semrush, Ahrefs, Clearscope, Screaming Frog, and generative AI platforms (ChatGPT, Claude, Gemini, Perplexity).
Demonstrated ability to grow organic traffic and improve search rankings at scale.
Strong analytical and experimentation mindset with a focus on ROI and business alignment.
Exceptional collaboration and communication skills across cross-functional marketing and product teams.
Enthusiasm for learning, adapting, and leading in an evolving AI-driven search ecosystem.
#LI-REMOTE
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert:Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page athttps://careers.blackbaud.com/us/enor our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please emailblackbaudrecruiting@blackbaud.com.
The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program