Sales Manager, Mid-Market
We’re looking for an adaptable and metrics-driven people leader who will train, coach, support and manage a team of salespeople focused on winning new customers in the Mid-Market segment of Muck Rack.
You should be excited about leading and developing a team working in a fast-paced remote environment with a diverse range of agency and brand prospects. You’ll be a great fit for this role if you have a strong desire to lead a team, manage process and accountability, are driven to coach and develop talent, are confident and experienced in SaaS sales, and you’re collaborative, dedicated to the team, and committed to growing the business sustainably.
What you'll do:
Lead and develop a team of 5–7 Account Executives, owning team quota attainment while coaching, inspiring, and motivating individuals with a team-first, winning mindset to achieve ambitious sales goals
Own pipeline health and forecast accuracy through disciplined weekly inspection, clear deal narratives, and consistent CRM hygiene, leveraging tools like Salesforce, Gong, and Outreach to identify trends, mitigate risk, and surface opportunities
Communicate goals, expectations, and feedback with clarity and consistency, navigating tough conversations professionally and holding the team accountable to agreed-upon standards, KPIs, and follow-through
Run a consistent operating rhythm including weekly 1:1s, pipeline reviews, forecast calls, Gong call coaching, and team syncs that reinforce accountability, execution, and performance standards
Develop and coach the team through weekly, structured coaching and deal inspection, with a focus on discovery quality, qualification rigor, deal strategy, and account progression
Hire, onboard, and develop new team members to build and sustain a high-performing, collaborative sales team
Execute sales strategy and contribute to its evolution, partnering with Sales Leadership, RevOps, and Enablement to improve processes, policies, and go-to-market execution
Join prospect conversations strategically to coach, inspect deal quality, and influence outcomes — not to carry deals personally, but to develop rep capability and deal judgment
Build deep expertise in the PR industry, PR software landscape, and Muck Rack’s value proposition, enabling strong coaching, credible deal support, and effective market positioning
How success will be measured in this role:
Team quota attainment (quarterly and annual)
Percentage of AEs achieving at least 80% of individual quota
Pipeline generation, including AE-booked meetings
Win rate and funnel conversion efficiency
Average contract value (ACV) and ability to grow deal size
Pipeline coverage and overall health to support reliable attainment
Forecast accuracy driven by disciplined pipeline inspection, ICED qualification, and clear deal narratives
Adherence to operating cadences and sales processes (1:1s, pipeline reviews, forecasting, CRM hygiene, coaching)
Upward and peer feedback reflecting leadership alignment, team contribution, and Muck Rack values
If the details below describe you, you could be a great fit for this role:
4+ years of professional experience, including 2+ years of people management and hands-on SaaS sales experience in a closing role, with a clear transition from individual contributor to people leader
A team-first, winning mindset - you consistently set a high bar, lead with energy and ownership, and motivate others to exceed goals through clarity, discipline, and belief
Strong command of pipeline management and forecasting, with the ability to inspect deal quality, maintain CRM rigor, and leverage tools like Salesforce, Gong, Outreach, Slack, and Zoom (or equivalent) to drive predictable outcomes
Clear, confident communicator who can articulate goals, expectations, and feedback to both team members and leadership, including navigating difficult conversations professionally in a remote-first environment
Skilled coach and people developer, able to tailor your approach to individual reps while building core competencies in discovery, qualification, deal strategy, negotiation, and account progression
Detail-oriented and action-focused, with a track record of using sales data to identify trends, surface risk, prioritize the right actions, and follow through
Willingness to travel up to 15% as needed to support the team and business
Interview Overview
Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.
30 min interview with a member of our Talent Team
A 1 hour zoom interview with the hiring manager
Skills assessment (1 hours max)
Peer interviews with several team members
Final call(s) with executive team member(s)
Salary
In the US, the base salary for this role is between $110,000 and $120,000 with target earnings of $170,000+. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.
About the job
Apply for this position
Sales Manager, Mid-Market
We’re looking for an adaptable and metrics-driven people leader who will train, coach, support and manage a team of salespeople focused on winning new customers in the Mid-Market segment of Muck Rack.
You should be excited about leading and developing a team working in a fast-paced remote environment with a diverse range of agency and brand prospects. You’ll be a great fit for this role if you have a strong desire to lead a team, manage process and accountability, are driven to coach and develop talent, are confident and experienced in SaaS sales, and you’re collaborative, dedicated to the team, and committed to growing the business sustainably.
What you'll do:
Lead and develop a team of 5–7 Account Executives, owning team quota attainment while coaching, inspiring, and motivating individuals with a team-first, winning mindset to achieve ambitious sales goals
Own pipeline health and forecast accuracy through disciplined weekly inspection, clear deal narratives, and consistent CRM hygiene, leveraging tools like Salesforce, Gong, and Outreach to identify trends, mitigate risk, and surface opportunities
Communicate goals, expectations, and feedback with clarity and consistency, navigating tough conversations professionally and holding the team accountable to agreed-upon standards, KPIs, and follow-through
Run a consistent operating rhythm including weekly 1:1s, pipeline reviews, forecast calls, Gong call coaching, and team syncs that reinforce accountability, execution, and performance standards
Develop and coach the team through weekly, structured coaching and deal inspection, with a focus on discovery quality, qualification rigor, deal strategy, and account progression
Hire, onboard, and develop new team members to build and sustain a high-performing, collaborative sales team
Execute sales strategy and contribute to its evolution, partnering with Sales Leadership, RevOps, and Enablement to improve processes, policies, and go-to-market execution
Join prospect conversations strategically to coach, inspect deal quality, and influence outcomes — not to carry deals personally, but to develop rep capability and deal judgment
Build deep expertise in the PR industry, PR software landscape, and Muck Rack’s value proposition, enabling strong coaching, credible deal support, and effective market positioning
How success will be measured in this role:
Team quota attainment (quarterly and annual)
Percentage of AEs achieving at least 80% of individual quota
Pipeline generation, including AE-booked meetings
Win rate and funnel conversion efficiency
Average contract value (ACV) and ability to grow deal size
Pipeline coverage and overall health to support reliable attainment
Forecast accuracy driven by disciplined pipeline inspection, ICED qualification, and clear deal narratives
Adherence to operating cadences and sales processes (1:1s, pipeline reviews, forecasting, CRM hygiene, coaching)
Upward and peer feedback reflecting leadership alignment, team contribution, and Muck Rack values
If the details below describe you, you could be a great fit for this role:
4+ years of professional experience, including 2+ years of people management and hands-on SaaS sales experience in a closing role, with a clear transition from individual contributor to people leader
A team-first, winning mindset - you consistently set a high bar, lead with energy and ownership, and motivate others to exceed goals through clarity, discipline, and belief
Strong command of pipeline management and forecasting, with the ability to inspect deal quality, maintain CRM rigor, and leverage tools like Salesforce, Gong, Outreach, Slack, and Zoom (or equivalent) to drive predictable outcomes
Clear, confident communicator who can articulate goals, expectations, and feedback to both team members and leadership, including navigating difficult conversations professionally in a remote-first environment
Skilled coach and people developer, able to tailor your approach to individual reps while building core competencies in discovery, qualification, deal strategy, negotiation, and account progression
Detail-oriented and action-focused, with a track record of using sales data to identify trends, surface risk, prioritize the right actions, and follow through
Willingness to travel up to 15% as needed to support the team and business
Interview Overview
Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.
30 min interview with a member of our Talent Team
A 1 hour zoom interview with the hiring manager
Skills assessment (1 hours max)
Peer interviews with several team members
Final call(s) with executive team member(s)
Salary
In the US, the base salary for this role is between $110,000 and $120,000 with target earnings of $170,000+. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.
