Retention Marketing Manager
Who are we?
The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.
The Role
We're looking for someone who thinks like a performance marketer, executes like a marketing operations specialist, and approaches every challenge with an entrepreneur's resourcefulness. As a Retention Marketing Manager, you'll build, launch, test, and optimize multi-channel retention campaigns and onboarding experiences that drive measurable improvements in member engagement and renewal rates.
What You'll Be Doing
Build and launch campaigns across Sanity, Braze, Chameleon, Segment, Stripe, and Convert—from onboarding flows to renewal campaigns to win-back sequences
Develop and execute retention experiments end-to-end: hypothesis, setup, execution, analysis, and iteration across email, onsite, and retention touchpoints
Optimize critical moments in the subscription lifecycle—accelerating time-to-value, turning churn moments into saves, and maximizing renewal rates across 5 product tiers and add-ons
Deploy data-driven segmentation based on deep understanding of member behavior and lifecycle stage
Requirements
Proven experience with direct-response or performance marketing campaigns
Hands-on work with customer engagement platforms (Braze/Stripe/Chameleon experience a plus)
Proficiency in HTML and CSS—comfortable building or editing landing pages
Experience with content management systems, project management tools (Jira), and CDPs (Segment a plus)
Track record running structured experiments and using data to drive decisions
Strong organizational skills, attention to detail, and written/verbal communication
Experience with subscription business models (publishing or financial services preferred)
You're an investor who follows the markets and seeks out investing information
You're a natural optimizer with eagle-eyed attention to detail—you catch errors before they go live and juggle multiple campaigns without dropping a ball
You thrive in fast-moving environments, prioritize ruthlessly, and kill your own ideas when data points elsewhere
You're self-motivated, results-oriented, and bring a 'get-it-done,' team-first attitude—ego checked at the door
You have a passion for sales and direct response marketing and want to be involved in generating revenue for the business. You want to learn about what gets our members excited to purchase and renew.
Annual Pay Range
$97,000—$127,000 USD
About the job
Apply for this position
Retention Marketing Manager
Who are we?
The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.
The Role
We're looking for someone who thinks like a performance marketer, executes like a marketing operations specialist, and approaches every challenge with an entrepreneur's resourcefulness. As a Retention Marketing Manager, you'll build, launch, test, and optimize multi-channel retention campaigns and onboarding experiences that drive measurable improvements in member engagement and renewal rates.
What You'll Be Doing
Build and launch campaigns across Sanity, Braze, Chameleon, Segment, Stripe, and Convert—from onboarding flows to renewal campaigns to win-back sequences
Develop and execute retention experiments end-to-end: hypothesis, setup, execution, analysis, and iteration across email, onsite, and retention touchpoints
Optimize critical moments in the subscription lifecycle—accelerating time-to-value, turning churn moments into saves, and maximizing renewal rates across 5 product tiers and add-ons
Deploy data-driven segmentation based on deep understanding of member behavior and lifecycle stage
Requirements
Proven experience with direct-response or performance marketing campaigns
Hands-on work with customer engagement platforms (Braze/Stripe/Chameleon experience a plus)
Proficiency in HTML and CSS—comfortable building or editing landing pages
Experience with content management systems, project management tools (Jira), and CDPs (Segment a plus)
Track record running structured experiments and using data to drive decisions
Strong organizational skills, attention to detail, and written/verbal communication
Experience with subscription business models (publishing or financial services preferred)
You're an investor who follows the markets and seeks out investing information
You're a natural optimizer with eagle-eyed attention to detail—you catch errors before they go live and juggle multiple campaigns without dropping a ball
You thrive in fast-moving environments, prioritize ruthlessly, and kill your own ideas when data points elsewhere
You're self-motivated, results-oriented, and bring a 'get-it-done,' team-first attitude—ego checked at the door
You have a passion for sales and direct response marketing and want to be involved in generating revenue for the business. You want to learn about what gets our members excited to purchase and renew.
Annual Pay Range
$97,000—$127,000 USD