Retention Marketing Automation Specialist
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over 12M+ customers and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We are building technology and an AI-driven marketing platform to lead the AI marketing transformation—driving innovation, incremental growth, creative intelligence, and smarter budget allocation. Our platform empowers teams to make data-driven decisions, accelerate experimentation, and unlock the next era of performance and creativity.
Why Trafilea
We build and scale our own globally loved DTC brands.
We invest in AI and automation like few others in e-commerce.
We test fast, grow fast, and help you do the same.
Be part of a dynamic, diverse, and talented global team.
100% Remote, USD competitive salary, paid time off, and more.
We are specifically looking for a third-party consultant — plug-and-play, highly hands-on, and able to create impact fast. Our main current challenges are email automation and HTML optimization, and we need someone comfortable working with a strong growth marketing team that has limited coding expertise.
You will map all existing email templates, optimize our HTML structure, and build a standardized end-to-end automation framework. A key part of your work will be training the team so they can independently build and manage automations after your engagement.
What you’ll do
Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push
Map and standardize email templates and HTML structure
Build a reusable automated campaign framework
Set up at least 3 core automated use cases (welcome, abandonment, winback, etc.)
Identify and expose customer attributes from Segment.io
Improve deliverability, personalization, and performance
Create documentation and train the team end-to-end on automation setup and deployment
Work with Data, BI, and Engineering to ensure data quality and integrations
Lead A/B testing and continuous optimization across journeys What we’re looking for
5+ years in Marketing Automation, CRM, Retention, or technical lifecycle roles
Strong HTML experience for email templating and optimization
Python scripting experience; SQL strongly preferred
Proven experience in eCommerce (preferably apparel)
Experience with platforms such as Iterable, Klaviyo, Braze, Insider, Salesforce Marketing Cloud, etc.
Experience with CDPs (Segment.io a strong plus)
Strong understanding of lifecycle metrics: activation, churn, LTV, conversion
Excellent communication and documentation skills
Advanced English
About the job
Apply for this position
Retention Marketing Automation Specialist
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over 12M+ customers and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We are building technology and an AI-driven marketing platform to lead the AI marketing transformation—driving innovation, incremental growth, creative intelligence, and smarter budget allocation. Our platform empowers teams to make data-driven decisions, accelerate experimentation, and unlock the next era of performance and creativity.
Why Trafilea
We build and scale our own globally loved DTC brands.
We invest in AI and automation like few others in e-commerce.
We test fast, grow fast, and help you do the same.
Be part of a dynamic, diverse, and talented global team.
100% Remote, USD competitive salary, paid time off, and more.
We are specifically looking for a third-party consultant — plug-and-play, highly hands-on, and able to create impact fast. Our main current challenges are email automation and HTML optimization, and we need someone comfortable working with a strong growth marketing team that has limited coding expertise.
You will map all existing email templates, optimize our HTML structure, and build a standardized end-to-end automation framework. A key part of your work will be training the team so they can independently build and manage automations after your engagement.
What you’ll do
Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push
Map and standardize email templates and HTML structure
Build a reusable automated campaign framework
Set up at least 3 core automated use cases (welcome, abandonment, winback, etc.)
Identify and expose customer attributes from Segment.io
Improve deliverability, personalization, and performance
Create documentation and train the team end-to-end on automation setup and deployment
Work with Data, BI, and Engineering to ensure data quality and integrations
Lead A/B testing and continuous optimization across journeys What we’re looking for
5+ years in Marketing Automation, CRM, Retention, or technical lifecycle roles
Strong HTML experience for email templating and optimization
Python scripting experience; SQL strongly preferred
Proven experience in eCommerce (preferably apparel)
Experience with platforms such as Iterable, Klaviyo, Braze, Insider, Salesforce Marketing Cloud, etc.
Experience with CDPs (Segment.io a strong plus)
Strong understanding of lifecycle metrics: activation, churn, LTV, conversion
Excellent communication and documentation skills
Advanced English