Regional Marketing Director (APJ)
Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out ourLife at Yubico Page on LinkedIn and our awards here.
The Role:
We are seeking an energetic and experienced Regional Marketing Director in the APJ region with 10+ years of proven expertise in building out B2B regional marketing strategies. Your primary objective is to lead key marketing initiatives to help further establish Yubico’s presence in the APJ region. The ideal candidate will act as the fractional CMO of the region, holding the responsibility of a fully integrated field marketing plan aligned with the revenue goals of each APJ priority country, with a focus on building high-quality net new pipeline and accelerating existing pipeline.
Your efforts will successfully drive demand generation, brand awareness, and revenue growth within our target markets and help raise the bar for security for organizations globally.
Tasks & Responsibilities:
Lead the development and execution of strategic field marketing plans in the APJ region, aligning with the sales leaders on their goals and initiatives and focusing on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion.
Collaborate closely and regularly with the APJ channel sales team on GTM initiatives with channel partners.
Manage, build and maintain relationships with key channel partners in the region.
Plan and execute regional in-person activities including trade shows, roundtables and unique hosted experiences both with partners and without), ensuring effective pre-event, on-site, and post-event strategies.
Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement.
Build and maintain strong relationships with regional leadership and key stakeholders to drive collaborative marketing opportunities.
Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities.
Basic Requirements:
Bachelor's degree in Marketing, Business Administration, or related field
Based in Singapore
10+ years of experience in an APJ field marketing role (2+ years of cybersecurity industry experience is a plus), and at least 3 - 5 years of experience working with channel partners
Self-starter who can work independently with the ability to execute flawlessly
Strong attention to detail
Thrives in a deadline-driven environment
Strong interpersonal and collaboration skills
Ability to travel along within APJ 20% of the time
Strong written and verbal communication skills in English and Mandarin; Japanese language proficiency preferred
Knowledge of Salesforce.com, Marketo, and WordPress systems is a plus
#LI-Remote
#LI-MA1
We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team.
Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.
Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.
As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to 'Yubico', 'us', 'we' or 'our', we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.
About the job
Apply for this position
Regional Marketing Director (APJ)
Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out ourLife at Yubico Page on LinkedIn and our awards here.
The Role:
We are seeking an energetic and experienced Regional Marketing Director in the APJ region with 10+ years of proven expertise in building out B2B regional marketing strategies. Your primary objective is to lead key marketing initiatives to help further establish Yubico’s presence in the APJ region. The ideal candidate will act as the fractional CMO of the region, holding the responsibility of a fully integrated field marketing plan aligned with the revenue goals of each APJ priority country, with a focus on building high-quality net new pipeline and accelerating existing pipeline.
Your efforts will successfully drive demand generation, brand awareness, and revenue growth within our target markets and help raise the bar for security for organizations globally.
Tasks & Responsibilities:
Lead the development and execution of strategic field marketing plans in the APJ region, aligning with the sales leaders on their goals and initiatives and focusing on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion.
Collaborate closely and regularly with the APJ channel sales team on GTM initiatives with channel partners.
Manage, build and maintain relationships with key channel partners in the region.
Plan and execute regional in-person activities including trade shows, roundtables and unique hosted experiences both with partners and without), ensuring effective pre-event, on-site, and post-event strategies.
Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement.
Build and maintain strong relationships with regional leadership and key stakeholders to drive collaborative marketing opportunities.
Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities.
Basic Requirements:
Bachelor's degree in Marketing, Business Administration, or related field
Based in Singapore
10+ years of experience in an APJ field marketing role (2+ years of cybersecurity industry experience is a plus), and at least 3 - 5 years of experience working with channel partners
Self-starter who can work independently with the ability to execute flawlessly
Strong attention to detail
Thrives in a deadline-driven environment
Strong interpersonal and collaboration skills
Ability to travel along within APJ 20% of the time
Strong written and verbal communication skills in English and Mandarin; Japanese language proficiency preferred
Knowledge of Salesforce.com, Marketo, and WordPress systems is a plus
#LI-Remote
#LI-MA1
We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team.
Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.
Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.
As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to 'Yubico', 'us', 'we' or 'our', we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.