Program Manager, Regional Marketing

This role is for an experienced marketer who is passionate about assisting with the development, implementation, and management of end-to-end processes that drive pipeline and opportunity creation. This role will assist in delivering and maintaining a scalable, agile, and measurable framework that will ensure the effective execution of integrated campaigns across the countries in AMER. This role will be assisting in defining processes and procedures that meet the needs of a rapidly growing enterprise software organization.

Reporting to the Senior Manager of Americas Programs, the right candidate will have a blend of experience with campaigns, securing branding opportunities, ability to integrate functional marketing plans and support for AMER-led initiatives.

This is a highly cross-functional role, partnering closely with Regional Marketers, SDR Leadership, Sales, Demand Generation, Product Marketing, Corporate Marketing, and Sales Enablement. The position requires a highly curious person with a passion to create and operational rigor, who is a self-enabler with an entrepreneurial spirit, and who can thrive in a dynamic, constantly evolving environment.

• Assistance in owning regional-wide regional marketing programs (e-mail, webinars, events) within the Regional Marketing team

• Consolidate and integrate marketing plans with Global – Regional and Field marketing teams for demand generation and partner marketing initiatives

• Reporting on existing programs to evaluate ROI and share learnings with broader AMER regional marketing team

• Own centralization and updates of AMER wide assets (playbook, etc…)

• Liaison with regional teams and global to create a framework and cadence for communication and customer

• Develop and secure core marketing assets (web pages, presentations, datasheets) and liaison with the localization team

• Partner with peers in Sales, SA, Product, and other Marketing teams, and collaborate to launch programs

• Assist in managing the allocated budget across multiple channels to ensure we’re maximizing our regional budget. Centralize where necessary

• Coordinate with external vendors where necessary to reach target personas, databases and suggest third-party engagements

Requirements:

• Minimum 6+ years of relevant professional experience.

• Strong communication, presentation, and writing skills

• Strong accountability and project management skills

• Significant knowledge and experience in the enterprise software/Search market

• Proven track record delivering and/or implementing programs that drive significant growth and revenue in a high-growth, SaaS business

• Ability to multitask and integrate functional plans

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