Product Marketing, Velocity (Mid-market & SMB) Segment
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Sitting within the Product Marketing organization at Stripe, our Audience Product Marketing team is a champion for our key customer segments and industries. We focus on 1) deeply understanding our users, the markets in which they operate, and our core product value propositions and 2) driving pipeline and growth that help us expand our global user base and hit ambitious revenue targets.
We are looking for an exceptional product marketer for our Velocity segment, which is a massive and fast-growing segment encompassing mid-market and SMB businesses. You will be a key player in shaping how we win this segment, with a heavy focus on scalable demand generation, industry marketing, and partner motions. You will excel at identifying new market opportunities, developing playbooks that scale, and aligning cross-functional teams to accelerate growth.
What you’ll do
As a key owner of our GTM strategy for the Velocity segment, you’ll need to quickly build a deep understanding of Stripe’s products, buyer personas, and differentiation. You will:
Be the expert on our Velocity (mid-market and SMB) users. Identify new growth opportunities using customer insights, sales data, and market trends, and translate this into actionable and repeatable GTM strategies and product roadmap recommendations.
Partner closely with the regional demand gen, field, and partner marketing functions to design, execute, and optimize a scaled marketing engine focused on our tech-forward ICP in target industry verticals. Build compelling content and programming that bring Velocity users to Stripe, and then optimize and scale these programs.
Use data and insights from Sales and SD teams to identify opportunities to improve our sold funnel. Create compelling, value-based customer-facing messaging, assets, and sales plays that differentiate Stripe and help our sales teams win.
Develop and own the program roadmaps and KPIs to ensure accountability and measure impact.
Minimum requirements
11+ years of product marketing experience, preferably in B2B tech.
Deep understanding of the demand generation function, from top-of-funnel campaigns to field events and partner-led programs. Results-orientation.
A builder mentality with a strong bias to action. You are comfortable with ambiguity, know how to experiment, and adapt at pace.
Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives for executive and external audiences.
Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
High comfort toggling between strategy and execution—big picture to fine detail.
Proven ability to partner with Sales to build a high-velocity sales motion.
Optimistic about the future and relentless in advancing your goals.
Preferred qualifications
Strong problem-solving and analytical ability, with a track record of a “test & learn” mindset.
A tendency to seek and value alternate views and an ability to earn stakeholder confidence quickly.
Power user (and builder) of AI-powered tooling.
Experience designing and scaling programs across multiple geographies.
About the job
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Product Marketing, Velocity (Mid-market & SMB) Segment
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Sitting within the Product Marketing organization at Stripe, our Audience Product Marketing team is a champion for our key customer segments and industries. We focus on 1) deeply understanding our users, the markets in which they operate, and our core product value propositions and 2) driving pipeline and growth that help us expand our global user base and hit ambitious revenue targets.
We are looking for an exceptional product marketer for our Velocity segment, which is a massive and fast-growing segment encompassing mid-market and SMB businesses. You will be a key player in shaping how we win this segment, with a heavy focus on scalable demand generation, industry marketing, and partner motions. You will excel at identifying new market opportunities, developing playbooks that scale, and aligning cross-functional teams to accelerate growth.
What you’ll do
As a key owner of our GTM strategy for the Velocity segment, you’ll need to quickly build a deep understanding of Stripe’s products, buyer personas, and differentiation. You will:
Be the expert on our Velocity (mid-market and SMB) users. Identify new growth opportunities using customer insights, sales data, and market trends, and translate this into actionable and repeatable GTM strategies and product roadmap recommendations.
Partner closely with the regional demand gen, field, and partner marketing functions to design, execute, and optimize a scaled marketing engine focused on our tech-forward ICP in target industry verticals. Build compelling content and programming that bring Velocity users to Stripe, and then optimize and scale these programs.
Use data and insights from Sales and SD teams to identify opportunities to improve our sold funnel. Create compelling, value-based customer-facing messaging, assets, and sales plays that differentiate Stripe and help our sales teams win.
Develop and own the program roadmaps and KPIs to ensure accountability and measure impact.
Minimum requirements
11+ years of product marketing experience, preferably in B2B tech.
Deep understanding of the demand generation function, from top-of-funnel campaigns to field events and partner-led programs. Results-orientation.
A builder mentality with a strong bias to action. You are comfortable with ambiguity, know how to experiment, and adapt at pace.
Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives for executive and external audiences.
Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
High comfort toggling between strategy and execution—big picture to fine detail.
Proven ability to partner with Sales to build a high-velocity sales motion.
Optimistic about the future and relentless in advancing your goals.
Preferred qualifications
Strong problem-solving and analytical ability, with a track record of a “test & learn” mindset.
A tendency to seek and value alternate views and an ability to earn stakeholder confidence quickly.
Power user (and builder) of AI-powered tooling.
Experience designing and scaling programs across multiple geographies.