Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About Zowie:
At Zowie, we believe that buying online can feel like walking into your favorite local shop: personal, friendly, and easy. Top ecommerce brands (True Classic, Modivo, MediaMarkt, et al.) trust Zowie’s AI agents to be on the front-line of their customer care efforts (>1.2M conversations monthly) - to give their customers rapid support, speak their brands’ voice, drive customer loyalty, and boost their revenue. With just 1 out of every 1,000 website visitors talking to customer service globally, we believe that a well thought-out AI can tap into this gap and unlock tremendous value by bringing speed and empathy to customer interactions.
We’re a team of over 100 very ambitious individuals on a mission to do just that.
Having found strong product traction with ecommerce brands both in Europe and in the US, we’re now searching for a passionate Product Marketing Manager to help us amplify our message and position our products as the go-to solution in the market. This is a unique opportunity to be at the forefront of delivering real-world, high-impact AI solutions, to lead the charge in shaping how businesses perceive and adopt AI, and to work in an emerging field that's rapidly changing the future of customer interactions.
Your impact:
At Zowie, our products are the heartbeat of our business, and how they’re perceived in the market is critical to our success. You will be the storyteller who brings our products to life in the minds of our customers, partners, and prospects. You will be the strategic force behind how we present our products, ensuring they stand out, resonate with our audience, and drive adoption.
What you'll do:
Continuous research and monitoring of the market Zowie operates in
In-depth product and market analysis to identify competitive edge - big or small
Establish effective market positioning strategy for Zowie
Build messaging that’s easy to understand and that highlights key benefits of our product
Lead product naming efforts that support established positioning strategy
Develop sales enablement materials for GTM teams: product guides, competitive analysis briefs, sales presentations, value prop documents and more
Collaborate with product, sales, and content teams for aligned and effective marketing campaigns
Evangelize Zowie product internally and externally through product trainings, webinars and more
Own the product launch strategy and calendar, lead cross-functional alignment for maximum impact
Ownership and delivery of product launch related KPIs in close collaboration with the marketing team
Ideally, you'll bring with you:
4+ years of product marketing experience in B2B tech companies, ideally in enterprise SaaS
Excellent verbal and written communication abilities for crafting compelling narratives around products and strategies
Proficiency in using data to guide marketing decisions and measure success
Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment
Demonstrated ability to explore new perspectives and devise creative solutions, and creative approaches to marketing challenges
Strong collaborative skills to work effectively with cross-functional teams
It'll be awesome if you have:
Strong background in the ecommerce space
Proficiency in creating and delivering engaging presentations to a variety of stakeholders, including internal teams, partners, analysts and media
General understanding of multi-channel enterprise campaigns and ABM across various channels ensuring cohesive and impactful brand messaging
We are:
• Ambitious and innovative. We never settle. We always look for better ways of doing things.
• Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team.
• Unafraid of change. The market we're in is changing rapidly and we thrive in this ever-evolving environment.
• Growing fast. You’ll have a lot of autonomy and impact as we grow.
About the job
Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About Zowie:
At Zowie, we believe that buying online can feel like walking into your favorite local shop: personal, friendly, and easy. Top ecommerce brands (True Classic, Modivo, MediaMarkt, et al.) trust Zowie’s AI agents to be on the front-line of their customer care efforts (>1.2M conversations monthly) - to give their customers rapid support, speak their brands’ voice, drive customer loyalty, and boost their revenue. With just 1 out of every 1,000 website visitors talking to customer service globally, we believe that a well thought-out AI can tap into this gap and unlock tremendous value by bringing speed and empathy to customer interactions.
We’re a team of over 100 very ambitious individuals on a mission to do just that.
Having found strong product traction with ecommerce brands both in Europe and in the US, we’re now searching for a passionate Product Marketing Manager to help us amplify our message and position our products as the go-to solution in the market. This is a unique opportunity to be at the forefront of delivering real-world, high-impact AI solutions, to lead the charge in shaping how businesses perceive and adopt AI, and to work in an emerging field that's rapidly changing the future of customer interactions.
Your impact:
At Zowie, our products are the heartbeat of our business, and how they’re perceived in the market is critical to our success. You will be the storyteller who brings our products to life in the minds of our customers, partners, and prospects. You will be the strategic force behind how we present our products, ensuring they stand out, resonate with our audience, and drive adoption.
What you'll do:
Continuous research and monitoring of the market Zowie operates in
In-depth product and market analysis to identify competitive edge - big or small
Establish effective market positioning strategy for Zowie
Build messaging that’s easy to understand and that highlights key benefits of our product
Lead product naming efforts that support established positioning strategy
Develop sales enablement materials for GTM teams: product guides, competitive analysis briefs, sales presentations, value prop documents and more
Collaborate with product, sales, and content teams for aligned and effective marketing campaigns
Evangelize Zowie product internally and externally through product trainings, webinars and more
Own the product launch strategy and calendar, lead cross-functional alignment for maximum impact
Ownership and delivery of product launch related KPIs in close collaboration with the marketing team
Ideally, you'll bring with you:
4+ years of product marketing experience in B2B tech companies, ideally in enterprise SaaS
Excellent verbal and written communication abilities for crafting compelling narratives around products and strategies
Proficiency in using data to guide marketing decisions and measure success
Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment
Demonstrated ability to explore new perspectives and devise creative solutions, and creative approaches to marketing challenges
Strong collaborative skills to work effectively with cross-functional teams
It'll be awesome if you have:
Strong background in the ecommerce space
Proficiency in creating and delivering engaging presentations to a variety of stakeholders, including internal teams, partners, analysts and media
General understanding of multi-channel enterprise campaigns and ABM across various channels ensuring cohesive and impactful brand messaging
We are:
• Ambitious and innovative. We never settle. We always look for better ways of doing things.
• Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team.
• Unafraid of change. The market we're in is changing rapidly and we thrive in this ever-evolving environment.
• Growing fast. You’ll have a lot of autonomy and impact as we grow.