Product Marketing Manager - TAP & GSI

Why You’ll Love This Role

Cribl is looking for a Product Marketing Manager to own Cribl’s presence and positioning with our top technology alliance and global systems integrator partners. You’ll define how Cribl is represented in their solutions and GTM motions, and turn those partnerships into clear narratives, repeatable plays, and measurable pipeline.

You’ll sit in the Product Marketing team, reporting to the Sr. Manager, Product Marketing, and work closely with Alliances, Sales, Demand Gen, and Product. The work ranges from positioning and content creation to GTM launch activities and enablement, with a heavy focus on partner-led co-sell motions.

As An Active Member Of Our Team, You Will…

• Build and evolve partner-ready positioning and messaging that clearly articulate the value of Cribl and our TAP/GSI partners to IT and security buyers/champions/practitioners

• Translate complex architectures (multi-destination routing, SIEM migration, Edge/agent consolidation) into concise stories, decks, and one-pagers partners and field teams actually use

• Design and activate co-sell plays with Alliances and Sales that help partners pull Cribl into modernization, migration, and “control plane” conversations

• Collaborate with Demand Gen and Partner Marketing on campaigns, events, and content that support the partner-led buyer journey from awareness through expansion

• Partner with Product and technical counterparts from alliances and GSI teams to ensure our partner narratives stay technically credible and aligned with where the product is going

• Enable internal and partner-facing teams with talk tracks, playbooks, competitive angles, and simple success plans they can run in the field

• Track and communicate performance across key metrics (e.g., influenced pipeline, attach, win rates, and product adoption signals) and use those insights to refine programs over time

• We are a remote-first company and work happens across many time-zones - you may be required to occasionally perform duties outside your standard working hours

If You’ve Got It - We Want It

• 3-6 years of experience in B2B SaaS in product marketing, partner marketing, or a closely related GTM role

• Experience working with channel, alliance, or global systems integrator partners on joint positioning, launches, or co-sell motions for technical products

• Familiarity with IT, observability, and/or security buyers and their ecosystems, or clear adjacent experience with complex infra or data products

• Ability to quickly understand technical concepts and represent architectures and workflows in simple, visual, and story-driven ways

• Proven track record of building GTM assets and plays that sales and partners actually adopt, and of iterating based on usage and outcomes

• Strong cross-functional muscles: you’re comfortable acting as the connector between Product, Sales, Alliances, and Marketing to keep efforts aligned and on track

• Clear, concise communicator who can switch gears between exec-level summaries and practical guidance for field and partner teams

Salary Range ($90,000 - $125,000)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.

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