Product Marketing Manager

Product Marketing sits at the intersection of product, sales, and marketing, and this role owns that crossroads. The Product Marketing Manager is responsible for turning product capabilities into clear value, shaping the go-to-market strategy, and ensuring the field knows how to sell, position, and win.

You’ll influence roadmap conversations, arm sales with confidence, and help the market actually get why our product matters.

Key Responsibilities

Product Positioning & Messaging

• Develop clear, differentiated value propositions, positioning, and messaging for products and solutions

• Translate features into customer outcomes, not buzzwords

• Maintain messaging frameworks that scale across personas, industries, and use cases

Go-To-Market Strategy

• Own GTM plans for new product launches and major releases—from strategy to execution

  Partner with Product, Sales, and Demand Gen to ensure launches land

  Define target audiences, personas, and use-case prioritization

Sales Enablement

• Equip Sales with the tools they actually use: pitch decks, talk tracks, battlecards, FAQs, demos, and objection handling

• Train Sales and Solutions teams on positioning, competitive differentiation, and how to win

• Be the “voice of reason” when sales asks for everything

Market & Customer Intelligence

• Conduct customer research, win/loss analysis, and market analysis

• Track competitors and keep competitive insights current and usable

• Bring customer and market perspective into product roadmap discussions

Cross-Functional Leadership

• Act as a strategic partner to Product Management, not a downstream order taker

• Align with Demand Gen, Content, Brand, and Partners to ensure consistency and impact

• Drive clarity across teams

Qualifications

• 5+ years of experience in product marketing (B2B tech or SaaS preferred)

• Prior experience in a professional services, consulting, or services-led organization, partnering closely with delivery/client teams to bring offerings to market

• Proven experience owning GTM strategy and sales enablement

• Experience working closely with Product and Sales teams

• Strong storytelling and messaging instincts—clear beats clever

• Analytical enough to use data, qualitative enough to trust insight

• Comfortable presenting to sales, executives, and cross-functional teams

• Excellent written and verbal communication skills

• Strategic thinker with a bias toward action

• Comfortable with ambiguity and competing priorities

• Knows when to push back and how to do it constructively

• Nice to Haves

  • Prior experience in data, analytics, or AI domains

  • Experience supporting field sales and solution engineering / pre-sales teams

  • Experience with win/loss analysis and competitive intelligence programs

  • Experience marketing to enterprise buyers and multiple personas (business + technical)

Why phData?

• Impactful Work: Partner with leading organizations on meaningful data & AI initiatives.

• Collaborative Culture: Work with a supportive, high-performing global team that values transparency, autonomy, and continuous improvement.

• Growth Opportunities: Access to challenging projects, mentorship, and structured development pathways.

• Values-Driven: We prioritize doing the right thing for our clients, our teams, and our community.

Benefits at phData

• Remote-First Work Environment

• 401k plan with company match

• Dental and Vision insurance

• Home Office Equipment Stipend

• Annual stipend for Learning and Development

• Competitive comp, excellent benefits, 4 weeks PTO plan plus 10 Holidays (and other cool perks)