Product Marketing Manager
As the Product Marketing Manager for Newsela’s Social Studies and STEM products, you will lead the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for these key products. In this role, you will drive product adoption, support revenue growth, and ensure the voice of educators and district decision-makers is represented throughout the product lifecycle.
You’ll partner closely with Product, Sales, Content, and Marketing teams to craft compelling narratives for Newsela Social Studies and Newsela STEM, inform product development through market insight, and develop messaging that resonates with teachers, curriculum leaders, and district administrators across the country.
The role:
Go-to-Market Strategy
Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases.
Ensure alignment across Product, Sales, Marketing, and Customer Success to drive successful adoption.
Positioning & Messaging
Build differentiated messaging and value propositions for Social Studies and STEM that speak directly to K–12 district buyers and educators.
Maintain and evolve product positioning throughout the product lifecycle.
Sales Enablement
Create high-impact sales collateral, pitch decks, training resources, and competitive talking points.
Deliver product training to Sales and Customer Success teams to ensure they can effectively articulate our value.
Customer & Market Insight
Serve as the voice of the customer by synthesizing insights about buyer needs, market trends, and competitive intel.
Translate insights into actionable recommendations for product and marketing strategies.
Cross-Functional Collaboration
Work closely with Product Managers to influence roadmap prioritization based on buyer and market needs.
Partner with the broader Marketing team on launch campaigns and marketing plans.
Why you’ll love this role:
You’re a strategic thinker who can translate complex product capabilities into clear, compelling customer narratives.
You understand the K–12 education landscape—experience in Social Studies or STEM curriculum is a plus, but not required.
You thrive in fast-paced environments and enjoy managing multiple priorities.
You’re a strong collaborator and communicator who builds alignment across teams.
Why you’re a great fit:
5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS.
Deep familiarity with the K–12 education market; experience with curriculum and instructional challenges is a bonus.
Proven success leading go-to-market strategies and product launches.
Exceptional written and verbal communication skills.
Experience creating sales enablement tools and customer-facing content.
Strong analytical skills; comfortable interpreting market and customer data.
Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Why you’ll love working at Newsela:
Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
About the job
Apply for this position
Product Marketing Manager
As the Product Marketing Manager for Newsela’s Social Studies and STEM products, you will lead the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for these key products. In this role, you will drive product adoption, support revenue growth, and ensure the voice of educators and district decision-makers is represented throughout the product lifecycle.
You’ll partner closely with Product, Sales, Content, and Marketing teams to craft compelling narratives for Newsela Social Studies and Newsela STEM, inform product development through market insight, and develop messaging that resonates with teachers, curriculum leaders, and district administrators across the country.
The role:
Go-to-Market Strategy
Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases.
Ensure alignment across Product, Sales, Marketing, and Customer Success to drive successful adoption.
Positioning & Messaging
Build differentiated messaging and value propositions for Social Studies and STEM that speak directly to K–12 district buyers and educators.
Maintain and evolve product positioning throughout the product lifecycle.
Sales Enablement
Create high-impact sales collateral, pitch decks, training resources, and competitive talking points.
Deliver product training to Sales and Customer Success teams to ensure they can effectively articulate our value.
Customer & Market Insight
Serve as the voice of the customer by synthesizing insights about buyer needs, market trends, and competitive intel.
Translate insights into actionable recommendations for product and marketing strategies.
Cross-Functional Collaboration
Work closely with Product Managers to influence roadmap prioritization based on buyer and market needs.
Partner with the broader Marketing team on launch campaigns and marketing plans.
Why you’ll love this role:
You’re a strategic thinker who can translate complex product capabilities into clear, compelling customer narratives.
You understand the K–12 education landscape—experience in Social Studies or STEM curriculum is a plus, but not required.
You thrive in fast-paced environments and enjoy managing multiple priorities.
You’re a strong collaborator and communicator who builds alignment across teams.
Why you’re a great fit:
5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS.
Deep familiarity with the K–12 education market; experience with curriculum and instructional challenges is a bonus.
Proven success leading go-to-market strategies and product launches.
Exceptional written and verbal communication skills.
Experience creating sales enablement tools and customer-facing content.
Strong analytical skills; comfortable interpreting market and customer data.
Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Why you’ll love working at Newsela:
Health & Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
Work From Home: Almost all of our roles are fully remote - tech stipend included!
Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
Time Off: Flexible PTO to recharge, including Sabbatical Leave
Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.