Product Marketing Manager

We’re looking for a creative, motivated Product Marketing Manager to join our team and help us build our product marketing function for scale. 

As a key member of our growing Product Marketing team, your mission will be to develop a deep understanding of our buyers and our market, and help us communicate the unique value of Muck Rack. You’ll report to the Director of Product Marketing and work closely with our enablement and revenue teams to craft effective sales tools, and measure their impact. You should be excited about the opportunity to work with a collaborative and dedicated team, and to make a real impact on the business. You’ll be a great fit for this role if you love product marketing and are curious, creative, proactive, positive and flexible.

What you’ll do:

• Participate in all aspects of product marketing, including launching new features and understanding the competitive landscape and market trends

• Develop a keen understanding of our buyer and customer journey for key segments and build out persona maps for major buyer roles

• Craft effective sales tools that resonate with buyers and customers, and measure their impact

• Partner with Marketing colleagues and with cross functional teams including Enablement, Sales, Customer Success, and Product Management

• Own projects of increasing complexity and visibility, developing project plans, identifying and mitigating risks, working with stakeholders to move the project forward, and communicating progress

How success will be measured in this role:

• Delivering on initiatives outlined in quarterly OKRs

• Proactively contributing ideas that align with company and team priorities

• Positive feedback from internal cross-functional partners

If the details below describe you, you could be a great fit for this role:

• You have 5+ years relevant experience in B2B SaaS, with 2+ years of product marketing experience

• You have experience with all product marketing pillars and you can articulate your areas of expertise and areas of opportunity to learn

• You develop great relationships across teams and have successfully collaborated with Sales and Customer Success to create effective sales materials

• You write jargon-free copy and craft presentations that sing for a specific audience

• You find connections in disparate insights and make suggestions for improving processes and materials (and act on those ideas!)

• You take pride in producing high quality deliverables

• For you, being data-informed isn’t a buzz-word but an actual approach to prioritizing and setting goals

• You geek out about product marketing and look for opportunities to hone your craft

• Willing to work EST/CST

Interview Overview 

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team

• A 1 hour zoom interview with the hiring manager 

• Skills assessment (2 hours max) 

• Peer interviews with several team members

• Final call(s) with executive team member(s) 

Salary

In the US, the total compensation for this role is between $97,000 and $120,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.