Product Marketing Manager - Lifecycle/CRM

Our Values:

Dream big

—Be visionary, strategic, and open to innovation

Build great things

—Work in service of our users, always improving and pushing higher

Operate as an owner

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic, inquisitive, practical

About the Role

As the Product Marketing Manager for Lifecycle, you will own the narrative across the entire user journey—from the moment a student downloads the app to their first 'Aha!' moment to their annual renewal. You'll partner closely with our CRM and product teams to leverage our features to drive revenue.

This is the role for you if you’re excited to work on:

• Turning insights into narratives: You don't just write copy; you craft stories that make users understand immediately. You love taking raw data and turning it into messaging that resonates instantly with your audience.

• Orchestrating high-impact launches: You thrive on the adrenaline of Go-to-Market. You’re ready to lead the charge on feature launches, coordinating with Product, Marketing, and CS to ensure our releases make waves

• Zoom in on the post-purchase journey. Drive product activation, adoption, and retention by crafting targeted campaigns for existing users in partnership with CRM team. You're excited to map out journeys that guide users from 'New Install' to their first 'Aha!' moment.

• World-Class Copywriting: You love to write. You can distill complex product features into snappy, human, and compelling copy. You understand that a push notification needs a different tone than a renewal email, and you are obsessed with clarity and conversion.

• Fuelling CRM with Product Context: You are the go-to product expert for our Lifecycle operations. You translate complex feature details into clear, compelling strategies that support CRM-led goals—ensuring that every upgrade prompt, adoption nudge, and onboarding email is grounded in a deep understanding of the product.

The skills you will need to be successful

• 5+ years of Product Marketing experience, ideally in a subscription or SaaS environment.

• Strong analytical prowess: You are comfortable analyzing funnel metrics and experimentation results to identify optimization opportunities. You understand conversion rates at each stage, can interpret A/B test outcomes, and use data to drive strategic decisions.

• Exceptional copywriting skills: You have a portfolio of user-facing content that demonstrates range (from educational to transactional) and an ability to write in a clear, brand-aligned voice.

• Experience with A/B testing frameworks: You know how to design a valid experiment, define success metrics, and interpret statistical significance.

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes

• A role-specific call with someone from the product Marketing team to discuss your background and skillset for this role more in detail

• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This call will also include a live assessment.

• A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes

• AI Literacy Interview 

What’s in it for you:

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness

• Sponsored visits to our Hong Kong or London office every 2 years

• Company-wide annual offsite

• Flexible working hours and location

• Medical insurance for you and your dependents