Product Marketing Manager - Insights
Our Values:
Dream big
—Be visionary, strategic, and open to innovation
Build great things
—Work in service of our users, always improving and pushing higher
Operate as an owner
—Take responsibility with bold decision-making and bias for action
Win like a sports team
—Be trusting and collaborative while empowering others
Learn and grow fast
—Never stop learning and iterate fast
Share our passion
—Share ideas and practice enthusiasm and joy
Be user obsessed
—Empathetic, inquisitive, practical
About the Role
As a Product Marketing Manager, you will act as the 'CEO' of a specific user segment. You will own the comprehensive understanding of this audience—uncovering their workflows, motivations, and pain points through rigorous research. You won't just be a marketer; you will be a strategist and a system-builder. You will translate insights into 'Source of Truth' personas, architect systematic Go-to-Market (GTM) plans for new features (including AI), and enable the entire company to build with your user in mind.
This is the role for you if you’re excited to work on:
Unlocking Truths through Rigor: You don’t guess; you validate. You are excited to lead a systematic research agenda—conducting deep-dive interviews, running surveys, and analyzing behavioral data to build data-backed personas and knowledge bases that serve as the internal source of truth.
Architecting the GTM 'Machine': You are systematic and process-obsessed. You don’t just execute launches; you build the frameworks, trackers, and retro processes that allow us to launch features to different segments without friction. You bring order to chaos.
Strategic Positioning & Narrative: You love the puzzle of differentiation. You can map the competitive landscape, identify our 'wedge' in the market, and craft messaging that clearly articulates why Goodnotes is the superior choice for your specific audience.
Hypothesis-Driven Marketing: You treat marketing as a science. You are eager to set up experiments, pilot new messaging, and use data to iterate on our strategy before scaling it to the wider market.
Internal Enablement: You want to be the knowledge hub. You are excited to create the 'Market Playbook'—the organized libraries of personas, competitor battle cards, and messaging guides—that empower our Product, Sales, and Exec teams to make smarter decisions.
The skills you will need to be successful:
3-6 years of marketing/product marketing experience, ideally in B2C (Consumer Apps), SaaS, or AI
Experience marketing to multiple user segments: You understand how to craft positioning that resonates with both students and professionals, and can navigate the nuances of each audience's needs, pain points, and decision-making processes.
Proven experience launching AI or ML-driven products: You understand the nuances of marketing AI (trust, privacy, iteration) and can navigate the rapid pace of this sector.
Research & Insights Excellence: You have a strong track record of conducting user research, synthesizing competitive intelligence, and translating insights into compelling positioning and GTM strategies.
Data Fluency: You are comfortable working with data to extract actionable insights, identify trends and patterns, and recommend strategic next steps based on your analysis.
The interview process:
An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
A role-specific call with someone from the product Marketing team to discuss your background and skillset for this role more in detail
A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This call will also include a live assessment.
A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
AI Literacy Interview
What’s in it for you:
Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
Sponsored visits to our Hong Kong or London office every 2 years
Company-wide annual offsite
Flexible working hours and location
Medical insurance for you and your dependents
About the job
Apply for this position
Product Marketing Manager - Insights
Our Values:
Dream big
—Be visionary, strategic, and open to innovation
Build great things
—Work in service of our users, always improving and pushing higher
Operate as an owner
—Take responsibility with bold decision-making and bias for action
Win like a sports team
—Be trusting and collaborative while empowering others
Learn and grow fast
—Never stop learning and iterate fast
Share our passion
—Share ideas and practice enthusiasm and joy
Be user obsessed
—Empathetic, inquisitive, practical
About the Role
As a Product Marketing Manager, you will act as the 'CEO' of a specific user segment. You will own the comprehensive understanding of this audience—uncovering their workflows, motivations, and pain points through rigorous research. You won't just be a marketer; you will be a strategist and a system-builder. You will translate insights into 'Source of Truth' personas, architect systematic Go-to-Market (GTM) plans for new features (including AI), and enable the entire company to build with your user in mind.
This is the role for you if you’re excited to work on:
Unlocking Truths through Rigor: You don’t guess; you validate. You are excited to lead a systematic research agenda—conducting deep-dive interviews, running surveys, and analyzing behavioral data to build data-backed personas and knowledge bases that serve as the internal source of truth.
Architecting the GTM 'Machine': You are systematic and process-obsessed. You don’t just execute launches; you build the frameworks, trackers, and retro processes that allow us to launch features to different segments without friction. You bring order to chaos.
Strategic Positioning & Narrative: You love the puzzle of differentiation. You can map the competitive landscape, identify our 'wedge' in the market, and craft messaging that clearly articulates why Goodnotes is the superior choice for your specific audience.
Hypothesis-Driven Marketing: You treat marketing as a science. You are eager to set up experiments, pilot new messaging, and use data to iterate on our strategy before scaling it to the wider market.
Internal Enablement: You want to be the knowledge hub. You are excited to create the 'Market Playbook'—the organized libraries of personas, competitor battle cards, and messaging guides—that empower our Product, Sales, and Exec teams to make smarter decisions.
The skills you will need to be successful:
3-6 years of marketing/product marketing experience, ideally in B2C (Consumer Apps), SaaS, or AI
Experience marketing to multiple user segments: You understand how to craft positioning that resonates with both students and professionals, and can navigate the nuances of each audience's needs, pain points, and decision-making processes.
Proven experience launching AI or ML-driven products: You understand the nuances of marketing AI (trust, privacy, iteration) and can navigate the rapid pace of this sector.
Research & Insights Excellence: You have a strong track record of conducting user research, synthesizing competitive intelligence, and translating insights into compelling positioning and GTM strategies.
Data Fluency: You are comfortable working with data to extract actionable insights, identify trends and patterns, and recommend strategic next steps based on your analysis.
The interview process:
An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
A role-specific call with someone from the product Marketing team to discuss your background and skillset for this role more in detail
A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This call will also include a live assessment.
A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
AI Literacy Interview
What’s in it for you:
Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
Sponsored visits to our Hong Kong or London office every 2 years
Company-wide annual offsite
Flexible working hours and location
Medical insurance for you and your dependents