Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role:
Builder.io is seeking a highly skilled Product Marketing Manager to join the growing Marketing team at Builder.io. In this role, you will develop and execute strategic marketing plans to drive growth and adoption of the Builder.io platform, build full-scale enablement programs to support our growing Sales team, and uplevel our Sales-led go-to-market execution overall.
Responsibilities:
Devise and execute go-to-market strategies for new product and feature launches to increase adoption of and engagement with Builder.io
Create and execute a comprehensive sales enablement program to support the Sales team on all aspects of Builder.io and the market where we compete
Work closely with the sales team to provide product training, sales tools, and support for customer engagements
Conduct market research and competitive analyses to understand customer needs, market trends, and opportunities for differentiation, and to inform marketing content and Sales materials
Collaborate with the product management team and others to define and continually evolve product positioning, key benefits, and value props for our target market and personas
Help to evolve core target market properties including ICP definition and buyer personas, for increased accuracy and effectiveness
Analyze key business and product metrics to understand the effectiveness of Builder.io messaging and positioning, and to iterate on product marketing strategies based on data-driven insights
Assist in building and progressing a world-class Analyst Relations program that puts Builder front and center for key analysts, and helps to project Builder.io as a leader in its category
Qualifications:
Proven experience (5+ years) in B2B SaaS product marketing, preferably within the CMS/DXP, developer tools, or similar categories
Proven track record of developing and executing successful sales enablement programs, go-to-market strategies, and product launches
Strong understanding of the CMS, DXP and UI/UX design tools marketscape, including key players, market trends, and customer pain points
Experience working with cross-functional teams, including product management, sales, and marketing
Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement and conversion
Analytical mindset with the ability to leverage data and metrics to make informed marketing decisions
The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply!
The estimated salary range for the Product Marketing Manager role is $160,000 - $230,000 USD. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.
About the job
Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role:
Builder.io is seeking a highly skilled Product Marketing Manager to join the growing Marketing team at Builder.io. In this role, you will develop and execute strategic marketing plans to drive growth and adoption of the Builder.io platform, build full-scale enablement programs to support our growing Sales team, and uplevel our Sales-led go-to-market execution overall.
Responsibilities:
Devise and execute go-to-market strategies for new product and feature launches to increase adoption of and engagement with Builder.io
Create and execute a comprehensive sales enablement program to support the Sales team on all aspects of Builder.io and the market where we compete
Work closely with the sales team to provide product training, sales tools, and support for customer engagements
Conduct market research and competitive analyses to understand customer needs, market trends, and opportunities for differentiation, and to inform marketing content and Sales materials
Collaborate with the product management team and others to define and continually evolve product positioning, key benefits, and value props for our target market and personas
Help to evolve core target market properties including ICP definition and buyer personas, for increased accuracy and effectiveness
Analyze key business and product metrics to understand the effectiveness of Builder.io messaging and positioning, and to iterate on product marketing strategies based on data-driven insights
Assist in building and progressing a world-class Analyst Relations program that puts Builder front and center for key analysts, and helps to project Builder.io as a leader in its category
Qualifications:
Proven experience (5+ years) in B2B SaaS product marketing, preferably within the CMS/DXP, developer tools, or similar categories
Proven track record of developing and executing successful sales enablement programs, go-to-market strategies, and product launches
Strong understanding of the CMS, DXP and UI/UX design tools marketscape, including key players, market trends, and customer pain points
Experience working with cross-functional teams, including product management, sales, and marketing
Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement and conversion
Analytical mindset with the ability to leverage data and metrics to make informed marketing decisions
The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply!
The estimated salary range for the Product Marketing Manager role is $160,000 - $230,000 USD. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.